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directline.com
Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.
Global Rank
#42,498
10,588Showing Similarweb estimated data.
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Bounce Rate
35.86%
Pages per Visit
5.95
Avg Visit Duration
00:05:32
- Company
- DIRECTLINE
- Year Founded
- 1985
- Employees
- 51 - 200
- HQ
- Belgium, Woodstock
- Annual Revenue
- $25M - $50M
- Industry
- Finance > Insurance
directline.com Traffic & Engagement Analysis
directline.com's web traffic has increased by 20.47% compared to last month. See all traffic & engagement stats for directline.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
20.47%
Bounce Rate
35.86%
Pages per Visit
5.95
Avg Visit Duration
00:05:32
Total Visits Last 3 Months
Compare directline.com to:
905.6Kdirectline.com
directline.com Web Traffic by Country
Which countries sent the most traffic to directline.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to directline.com - click below to discover all countries
Top Countries
United Kingdom
96.21%12.34%
United States
1.77%7.98%
Ireland
0.24%
Canada
0.19%80.08%
Germany
0.17%12.11%
Others
1.42%
directline.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. directline.com's audience is 55.09% male and 44.91% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.91%
- Male55.09%
directline.com Target Audience
Audience interests reveal key details on the browsing interests of directline.com's visitors. directline.com's audience is interested in Finance > Insurance & insurance.
Top Categories
Other Visited Websites
Top Topics
insurancecar insurancetravel insurancelife insurancemotor insurance
directline.com Competitors & Similar Sites
Reveal directline.com top alternatives and find potential or emerging competitors. comparethemarket.com is the website with the highest similarity score to directline.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
directline.com Top Traffic Sources
The top traffic source to directline.com is Direct traffic, driving 33.26% of desktop visits last month Organic Search is the 2nd and Display is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
33.26%
Direct
1st Place
Organic Search
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demodirectline.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to directline.com (Desktop, worldwide)
Organic vs. Paid
Organic44.31%
Paid55.69%
Top Keywords
direct line$6.00directline$6.21direct line car insurance$2.47home insurance$30.15admiral insurance$3.853.8K OthersSee more
Total Keywords3.8K
Referral Web Traffic to directline.com
The top referral sites sending desktop traffic to directline.com.
Category Distribution
Insurance
40.16%Financial Planning and Management
21.64%Marketplace
17.85%Lottery
10.11%News & Media Publishers
1.45%Other
8.79%Links from directline.com to Other Websites by Traffic Share
directline.com is sending desktop traffic to 12 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
31.6%Marketplace
19.92%Financial Planning and Management
15.99%Computers Electronics and Technology - Other
12.23%Vehicles - Other
11.16%Other
9.11%
Social Media Traffic to directline.com
directline.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
4
Social Network Distribution