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dnb.com Website Analysis for May 2026
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Global Rank
#13,7371,724
Country Rank
#5,559632
Category Rank
#458
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Total Visits
3.6M
Bounce Rate
46.09%
Pages per Visit
4.48
Avg Visit Duration
00:03:33
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dnb.com Traffic & Engagement Analysis
dnb.com's web traffic has decreased by 10.32% compared to last month. See all traffic & engagement stats for dnb.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.32%
Bounce Rate
46.09%
Pages per Visit
4.48
Avg Visit Duration
00:03:33
Total Visits Last 3 Months
Compare dnb.com to:
3.6Mdnb.com
dnb.com Web Traffic by Country
Which countries sent the most traffic to dnb.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to dnb.com - click below to discover all countries
Top Countries
United States
44.57%9.85%
India
9.32%20.91%
Philippines
3.58%10.43%
Canada
3.31%3.3%
China
2.63%21.21%
Others
36.6%
dnb.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. dnb.com's audience is 56.77% male and 43.23% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female43.23%
- Male56.77%
dnb.com Target Audience
Audience interests reveal key details on the browsing interests of dnb.com's visitors. dnb.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & business.
Top Categories
Other Visited Websites
Top Topics
businessnewssearchfinancenews general
dnb.com Competitors & Similar Sites
Reveal dnb.com top alternatives and find potential or emerging competitors. zoominfo.com is the website with the highest similarity score to dnb.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
dnb.com Top Traffic Sources
The top traffic source to dnb.com is Organic Search traffic, driving 47.59% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.59%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demodnb.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to dnb.com (Desktop, worldwide)
Organic vs. Paid
Organic93.33%
Paid6.67%
Top Keywords
dun & bradstreet$3.63dun and bradstreet$4.25duns number$2.91duns$1.97duns and bradstreet$5.6596.1K OthersSee more
Total Keywords96.1K
Referral Web Traffic to dnb.com
The top referral sites sending desktop traffic to dnb.com.
Category Distribution
Computers Electronics and Technology - Other
26.43%Finance - Other
10.49%Digital Marketing
10.13%Search Engines
7.73%Textiles
6.59%Other
38.63%Top Referrals
Links from dnb.com to Other Websites by Traffic Share
dnb.com is sending desktop traffic to 42 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Financial Planning and Management
33.7%Banking Credit and Lending
28.32%Finance - Other
12.45%Jobs and Employment
10.81%Digital Marketing
2.15%Other
12.57%
Social Media Traffic to dnb.com
dnb.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
10
Social Network Distribution