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dod.mil Website Analysis for May 2026
The Department of War is America's largest government agency. With our military tracing its roots back to pre-Revolutionary times, the department has grown and evolved with our nation.
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Global Rank
#79,2184,946
Country Rank
#17,7051,511
Category Rank
#402
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Total Visits
429.4K
Bounce Rate
34.51%
Pages per Visit
6.12
Avg Visit Duration
00:03:14
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dod.mil Traffic & Engagement Analysis
dod.mil's web traffic has increased by 2.08% compared to last month. See all traffic & engagement stats for dod.mil in the past 3 months below
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Last Month Change
2.08%
Bounce Rate
34.51%
Pages per Visit
6.12
Avg Visit Duration
00:03:14
Total Visits Last 3 Months
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429.4Kdod.mil
dod.mil Web Traffic by Country
Which countries sent the most traffic to dod.mil lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to dod.mil - click below to discover all countries
Top Countries
United States
87.17%0.04%
Germany
1.46%6.22%
Korea, Republic of
1.2%60.66%
United Kingdom
1.12%61.79%
Puerto Rico
0.75%41.86%
Others
8.3%
dod.mil Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. dod.mil's audience is 64.59% male and 35.41% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female35.41%
- Male64.59%
dod.mil Competitors & Similar Sites
Reveal dod.mil top alternatives and find potential or emerging competitors. military.com is the website with the highest similarity score to dod.mil. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
dod.mil Top Traffic Sources
The top traffic source to dod.mil is Organic Search traffic, driving 59.57% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
59.57%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demodod.mil Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to dod.mil (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
bah calculator$2.40bah calculator 2026$2.53bah rates$2.32defense travel system$1.95citibank customer service$3.468.2K OthersSee more
Total Keywords8.2K
Referral Web Traffic to dod.mil
The top referral sites sending desktop traffic to dod.mil.
Category Distribution
National Security
93.82%Universities and Colleges
2.14%Government
1.58%Classifieds
1.24%Other
1.21%Top Referrals
Links from dod.mil to Other Websites by Traffic Share
dod.mil is sending desktop traffic to 10 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
82.16%Government
7.65%Business Services
4.68%Search Engines
1.8%Other
3.7%
Social Media Traffic to dod.mil
dod.mil gets most of its social media traffic from Reddit, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution