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duke.edu Website Analysis for May 2026
Fueled by creativity, informed by scholarship
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Global Rank
#9,2942,853
Country Rank
#2,216745
Category Rank
#6719
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Total Visits
5.8M
Bounce Rate
35.71%
Pages per Visit
4.71
Avg Visit Duration
00:03:11
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duke.edu Traffic & Engagement Analysis
duke.edu's web traffic has decreased by 29.88% compared to last month. See all traffic & engagement stats for duke.edu in the past 3 months below
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Last Month Change
29.88%
Bounce Rate
35.71%
Pages per Visit
4.71
Avg Visit Duration
00:03:11
Total Visits Last 3 Months
Compare duke.edu to:
5.8Mduke.edu
duke.edu Web Traffic by Country
Which countries sent the most traffic to duke.edu lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to duke.edu - click below to discover all countries
Top Countries
United States
85.32%37.23%
United Kingdom
1.09%24.19%
India
0.99%7.43%
Canada
0.79%22.2%
Philippines
0.71%16.71%
Others
11.1%
duke.edu Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. duke.edu's audience is 42.43% male and 57.57% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.57%
- Male42.43%
duke.edu Competitors & Similar Sites
Reveal duke.edu top alternatives and find potential or emerging competitors. harvard.edu is the website with the highest similarity score to duke.edu. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
duke.edu Top Traffic Sources
The top traffic source to duke.edu is Direct traffic, driving 37.95% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
37.95%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to duke.edu.
Category Distribution
Universities and Colleges
14.98%Search Engines
10.16%Programming and Developer Software
7.02%Biology
6.58%Medicine
5.68%Other
55.57%Top Referrals
Display Advertising Traffic to duke.edu
Analysis of the top publishers sending traffic to duke.edu. Currently, there are 108 publishers referring visitors.
Top Publishers
Start a trial21.71%Start a trial8.62%
amazon.com6.88%
box.com4.5%
wyzant.com4.5%103 Others53.79%See all
amazon.com6.88%Publishers108
Ad Networks1
Links from duke.edu to Other Websites by Traffic Share
duke.edu is sending desktop traffic to 225 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Health - Other
28.09%Medicine
16.47%Universities and Colleges
10.43%Investing
5.02%Travel and Tourism - Other
3.55%Other
36.44%
Social Media Traffic to duke.edu
duke.edu gets most of its social media traffic from Linkedin, followed by Youtube and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
13
Social Network Distribution