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economist.com Website Analysis for May 2026
Know which way is up. Trusted daily reporting and news analysis. Make sense of politics, economics, business and technology with articles, podcasts and videos.
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Global Rank
#4,676476
Country Rank
#2,247142
Category Rank
#1122
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Total Visits
13.8M
Bounce Rate
52.52%
Pages per Visit
2.64
Avg Visit Duration
00:02:06
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economist.com Traffic & Engagement Analysis
economist.com's web traffic has decreased by 4.83% compared to last month. See all traffic & engagement stats for economist.com in the past 3 months below
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Last Month Change
4.83%
Bounce Rate
52.52%
Pages per Visit
2.64
Avg Visit Duration
00:02:06
Total Visits Last 3 Months
Compare economist.com to:
13.8Meconomist.com
economist.com Web Traffic by Country
Which countries sent the most traffic to economist.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to economist.com - click below to discover all countries
Top Countries
United States
42.22%5.99%
United Kingdom
9.31%4.15%
Canada
4.64%2.9%
Australia
3.75%16.43%
Germany
3.51%9.26%
Others
36.56%
economist.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. economist.com's audience is 58.07% male and 41.93% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female41.93%
- Male58.07%
economist.com Competitors & Similar Sites
Reveal economist.com top alternatives and find potential or emerging competitors. ft.com is the website with the highest similarity score to economist.com. Find out why - Click here to Analyze all competitors
economist.com Top Traffic Sources
The top traffic source to economist.com is Direct traffic, driving 49.43% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
49.43%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to economist.com
The top referral sites sending desktop traffic to economist.com.
Category Distribution
News & Media Publishers
56%Computers Electronics and Technology - Other
9.87%Dictionaries and Encyclopedias
8.02%Investing
4.56%Social Media Networks
4.02%Other
17.52%Top Referrals
Links from economist.com to Other Websites by Traffic Share
economist.com is sending desktop traffic to 117 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Science and Education - Other
24.94%News & Media Publishers
15.34%Search Engines
10.19%Marketplace
4.67%Universities and Colleges
4.49%Other
40.37%
Social Media Traffic to economist.com
economist.com gets most of its social media traffic from Facebook, followed by X-twitter and Linkedin (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
19
Social Network Distribution