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edmunds.com Website Analysis for May 2026
Research new and used cars including car prices, view incentives and dealer inventory listings, compare vehicles, get car buying advice and reviews at Edmunds.com
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Global Rank
#2,212239
Country Rank
#50963
Category Rank
#9
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Total Visits
20.3M
Bounce Rate
33.08%
Pages per Visit
4.14
Avg Visit Duration
00:02:57
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edmunds.com Traffic & Engagement Analysis
edmunds.com's web traffic has increased by 8.44% compared to last month. See all traffic & engagement stats for edmunds.com in the past 3 months below
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Last Month Change
8.44%
Bounce Rate
33.08%
Pages per Visit
4.14
Avg Visit Duration
00:02:57
Total Visits Last 3 Months
Compare edmunds.com to:
20.3Medmunds.com
edmunds.com Web Traffic by Country
Which countries sent the most traffic to edmunds.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to edmunds.com - click below to discover all countries
Top Countries
United States
88.56%9.74%
Canada
3.6%1.96%
India
0.4%37.85%
Mexico
0.38%56.29%
United Kingdom
0.36%38.1%
Others
6.69%
edmunds.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. edmunds.com's audience is 65.76% male and 34.24% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female34.24%
- Male65.76%
edmunds.com Competitors & Similar Sites
Reveal edmunds.com top alternatives and find potential or emerging competitors. kbb.com is the website with the highest similarity score to edmunds.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
edmunds.com Top Traffic Sources
The top traffic source to edmunds.com is Organic Search traffic, driving 62.26% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
62.26%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to edmunds.com
The top referral sites sending desktop traffic to edmunds.com.
Category Distribution
Vehicles - Other
36.35%Math
16.34%Banking Credit and Lending
12.15%Programming and Developer Software
5.3%Computers Electronics and Technology - Other
3.57%Other
26.3%Top Referrals
Links from edmunds.com to Other Websites by Traffic Share
edmunds.com is sending desktop traffic to 90 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Vehicles - Other
66.94%Search Engines
10.13%Makes and Models
9.09%Automotive Industry
2.98%Home Improvement and Maintenance
2.25%Other
8.61%
Social Media Traffic to edmunds.com
edmunds.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
11
Social Network Distribution