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elfcosmetics.com
professional quality affordable makeup and skincare products. clean beauty at its best. vegan, cruelty free and leaping bunny certified at drugstore prices.
Global Rank
#14,171
13Showing Similarweb estimated data.
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Bounce Rate
48.61%
Pages per Visit
4.75
Avg Visit Duration
00:02:03
- Company
- elf Cosmetics
- Year Founded
- 2004
- Employees
- 201 - 500
- HQ
- United States, California, Oakland
- Annual Revenue
- > $1B
- Industry
- Lifestyle > Beauty and Cosmetics
elfcosmetics.com Traffic & Engagement Analysis
elfcosmetics.com's web traffic has decreased by 16.63% compared to last month. See all traffic & engagement stats for elfcosmetics.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
16.63%
Bounce Rate
48.61%
Pages per Visit
4.75
Avg Visit Duration
00:02:03
Total Visits Last 3 Months
Compare elfcosmetics.com to:
3.2Melfcosmetics.com
elfcosmetics.com Web Traffic by Country
Which countries sent the most traffic to elfcosmetics.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to elfcosmetics.com - click below to discover all countries
Top Countries
United States
71.82%38.3%
Canada
7.33%10.55%
France
1.27%17.76%
Germany
1.1%47.01%
India
0.97%6.36%
Others
17.5%
elfcosmetics.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. elfcosmetics.com's audience is 19.82% male and 80.18% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female80.18%
- Male19.82%
elfcosmetics.com Target Audience
Audience interests reveal key details on the browsing interests of elfcosmetics.com's visitors. elfcosmetics.com's audience is interested in Finance > Banking Credit and Lending & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingshopfashionclothingbeauty
elfcosmetics.com Competitors & Similar Sites
Reveal elfcosmetics.com top alternatives and find potential or emerging competitors. ulta.com is the website with the highest similarity score to elfcosmetics.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
elfcosmetics.com Top Traffic Sources
The top traffic source to elfcosmetics.com is Display traffic, driving 32.04% of desktop visits last month Organic Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
32.04%
Display
1st Place
Organic Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoelfcosmetics.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to elfcosmetics.com (Desktop, worldwide)
Organic vs. Paid
Organic70.18%
Paid29.82%
Top Keywords
elf$0.94elf cosmetics$0.92elf lip stain$0.47elf halo glow$0.48e.l.f. cosmetics$1.416.8K OthersSee more
Total Keywords6.8K
Referral Web Traffic to elfcosmetics.com
The top referral sites sending desktop traffic to elfcosmetics.com.
Category Distribution
Marketplace
24.48%Beauty and Cosmetics
21.56%Search Engines
20.19%News & Media Publishers
6.94%Business Services
6.73%Other
20.11%Top Referrals
Links from elfcosmetics.com to Other Websites by Traffic Share
elfcosmetics.com is sending desktop traffic to 10 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
36.74%Ecommerce & Shopping
33.28%Business Services
20%Marketplace
3.61%Social Media Networks
2.4%Other
3.97%
Social Media Traffic to elfcosmetics.com
elfcosmetics.com gets most of its social media traffic from Youtube, followed by Reddit and Pinterest (Desktop). Engaging audiences through DailyMotion may reveal new opportunities
Social Networks
5
Social Network Distribution