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expedia.com.au Website Analysis for May 2026
Your one-stop travel site for your dream holiday. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.
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Global Rank
#17,7401,101
Country Rank
#32426
Category Rank
#31
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Total Visits
2.3M
Bounce Rate
32.67%
Pages per Visit
6.83
Avg Visit Duration
00:04:51
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expedia.com.au Traffic & Engagement Analysis
expedia.com.au's web traffic has increased by 2.01% compared to last month. See all traffic & engagement stats for expedia.com.au in the past 3 months below
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Last Month Change
2.01%
Bounce Rate
32.67%
Pages per Visit
6.83
Avg Visit Duration
00:04:51
Total Visits Last 3 Months
Compare expedia.com.au to:
2.3Mexpedia.com.au
expedia.com.au Web Traffic by Country
Which countries sent the most traffic to expedia.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to expedia.com.au - click below to discover all countries
Top Countries
Australia
90.06%7.2%
United States
2.64%55.79%
United Kingdom
1.03%38.23%
New Zealand
0.66%191%
Indonesia
0.36%99.27%
Others
5.25%
expedia.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. expedia.com.au's audience is 47.83% male and 52.17% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.17%
- Male47.83%
expedia.com.au Competitors & Similar Sites
Reveal expedia.com.au top alternatives and find potential or emerging competitors. booking.com is the website with the highest similarity score to expedia.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
expedia.com.au Top Traffic Sources
The top traffic source to expedia.com.au is Organic Search traffic, driving 25.43% of desktop visits last month Paid Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
25.43%
Organic Search
1st Place
Paid Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to expedia.com.au
The top referral sites sending desktop traffic to expedia.com.au.
Category Distribution
Travel and Tourism - Other
37.75%Arts and Entertainment - Other
25.47%Accommodation and Hotels
17.36%Air Travel
8.3%Search Engines
6.02%Other
5.1%Links from expedia.com.au to Other Websites by Traffic Share
expedia.com.au is sending desktop traffic to 23 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
34.72%Coupons and Rebates
24.86%Banking Credit and Lending
22.02%Air Travel
9.74%Search Engines
3.45%Other
5.21%
Social Media Traffic to expedia.com.au
expedia.com.au gets most of its social media traffic from Youtube, followed by Facebook and Tiktok (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
5
Social Network Distribution