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fanatics.com Website Analysis for May 2026
Discover the best selection of WNBA gear at Fanatics. Shop officially licensed WNBA gear and find everything you need to show your support for your favorite WNBA team in style. Get your hands on officially licensed WNBA merchandise today right here at www.fanatics.com!
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Global Rank
#2,525560
Country Rank
#55498
Category Rank
#123
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Total Visits
15.9M
Bounce Rate
40.13%
Pages per Visit
5.77
Avg Visit Duration
00:03:55
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fanatics.com Traffic & Engagement Analysis
fanatics.com's web traffic has increased by 12.3% compared to last month. See all traffic & engagement stats for fanatics.com in the past 3 months below
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Last Month Change
12.3%
Bounce Rate
40.13%
Pages per Visit
5.77
Avg Visit Duration
00:03:55
Total Visits Last 3 Months
Compare fanatics.com to:
15.9Mfanatics.com
fanatics.com Web Traffic by Country
Which countries sent the most traffic to fanatics.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to fanatics.com - click below to discover all countries
Top Countries
United States
86.89%21.75%
Brazil
4.2%2531%
Canada
1.73%59.14%
China
0.63%33.9%
Taiwan
0.45%87.43%
Others
6.11%
fanatics.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. fanatics.com's audience is 62.35% male and 37.65% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female37.65%
- Male62.35%
fanatics.com Competitors & Similar Sites
Reveal fanatics.com top alternatives and find potential or emerging competitors. lids.com is the website with the highest similarity score to fanatics.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
fanatics.com Top Traffic Sources
The top traffic source to fanatics.com is Direct traffic, driving 30.39% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
30.39%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to fanatics.com
The top referral sites sending desktop traffic to fanatics.com.
Category Distribution
Baseball
37.63%Sports - Other
20.88%Coupons and Rebates
9.49%Marketplace
7.51%Fantasy Sports
5.07%Other
19.42%
Links from fanatics.com to Other Websites by Traffic Share
fanatics.com is sending desktop traffic to 68 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
18.89%Sports - Other
14.16%Sports Betting
13.88%Banking Credit and Lending
8.35%Baseball
8.23%Other
36.48%
Social Media Traffic to fanatics.com
fanatics.com gets most of its social media traffic from Facebook, followed by X-twitter and Youtube (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
14
Social Network Distribution