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firstdata.com Website Analysis for May 2026
Insights, blog posts, news, events, and thought leadership from the world's leading merchant acquirer.
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Global Rank
#7,867436
Country Rank
#1,56452
Category Rank
#13
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Total Visits
8.3M
Bounce Rate
39.23%
Pages per Visit
2.41
Avg Visit Duration
00:01:55
Showing Similarweb estimated data.
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firstdata.com Traffic & Engagement Analysis
firstdata.com's web traffic has decreased by 2.8% compared to last month. See all traffic & engagement stats for firstdata.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.8%
Bounce Rate
39.23%
Pages per Visit
2.41
Avg Visit Duration
00:01:55
Total Visits Last 3 Months
Compare firstdata.com to:
8.3Mfirstdata.com
firstdata.com Web Traffic by Country
Which countries sent the most traffic to firstdata.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to firstdata.com - click below to discover all countries
Top Countries
United States
94.79%0.28%
Colombia
1.23%41.26%
Poland
0.69%21.52%
Canada
0.54%11.06%
Mexico
0.44%6.8%
Others
2.31%
firstdata.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. firstdata.com's audience is 41.26% male and 58.74% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female58.74%
- Male41.26%
firstdata.com Competitors & Similar Sites
Reveal firstdata.com top alternatives and find potential or emerging competitors. fiserv.com is the website with the highest similarity score to firstdata.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
firstdata.com Top Traffic Sources
The top traffic source to firstdata.com is Referrals traffic, driving 74.57% of desktop visits last month Direct is the 2nd and Display is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
74.57%
Referrals
1st Place
Direct
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demofirstdata.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to firstdata.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
https//prepaid.firstdata.com$--bancolombia$0.37tarjetas prepago bancolombia$--first data merchant$15.37bancolombia personas$0.14737 OthersSee more
Total Keywords742
Referral Web Traffic to firstdata.com
The top referral sites sending desktop traffic to firstdata.com.
Category Distribution
Banking Credit and Lending
53.83%Financial Planning and Management
16.1%Finance - Other
3.99%Health - Other
1.59%Horses
0.92%Other
23.56%Top Referrals
Links from firstdata.com to Other Websites by Traffic Share
firstdata.com is sending desktop traffic to 28 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
38.9%Banking Credit and Lending
31.56%Government
2.4%Search Engines
1.73%Marketplace
1.61%Other
23.8%
Social Media Traffic to firstdata.com
firstdata.com gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Reddit (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
4
Social Network Distribution