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flightcentre.co.nz Website Analysis for May 2026
Flight Centre travel experts provide irresistible deals, simple service & peace of mind. There is nowhere we haven't been. Experience our experience.
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Global Rank
#125,33123,559
Country Rank
#567106
Category Rank
#42
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Total Visits
352.9K
Bounce Rate
39.1%
Pages per Visit
3.18
Avg Visit Duration
00:03:07
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flightcentre.co.nz Traffic & Engagement Analysis
flightcentre.co.nz's web traffic has decreased by 9.31% compared to last month. See all traffic & engagement stats for flightcentre.co.nz in the past 3 months below
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Last Month Change
9.31%
Bounce Rate
39.1%
Pages per Visit
3.18
Avg Visit Duration
00:03:07
Total Visits Last 3 Months
Compare flightcentre.co.nz to:
352.9Kflightcentre.co.nz
flightcentre.co.nz Web Traffic by Country
Which countries sent the most traffic to flightcentre.co.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to flightcentre.co.nz - click below to discover all countries
Top Countries
New Zealand
90.19%13.6%
Australia
1.75%43.95%
United States
1.64%23.62%
India
1.19%151.6%
United Kingdom
0.95%67.44%
Others
4.28%
flightcentre.co.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. flightcentre.co.nz's audience is 38.07% male and 61.93% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female61.93%
- Male38.07%
flightcentre.co.nz Target Audience
Audience interests reveal key details on the browsing interests of flightcentre.co.nz's visitors. flightcentre.co.nz's audience is interested in Travel and Tourism > Air Travel & travel.
Top Categories
Other Visited Websites
Top Topics
travelbookingflightsnewsnews general
flightcentre.co.nz Competitors & Similar Sites
Reveal flightcentre.co.nz top alternatives and find potential or emerging competitors. skyscanner.co.nz is the website with the highest similarity score to flightcentre.co.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
flightcentre.co.nz Top Traffic Sources
The top traffic source to flightcentre.co.nz is Organic Search traffic, driving 42.13% of desktop visits last month Paid Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.13%
Organic Search
1st Place
Paid Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoflightcentre.co.nz Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to flightcentre.co.nz (Desktop, worldwide)
Organic vs. Paid
Organic58.66%
Paid41.34%
Top Keywords
flight centre$0.40flight centre nz$0.26jetstar nz$0.32flight center$0.42flights$1.284.4K OthersSee more
Total Keywords4.4K
Referral Web Traffic to flightcentre.co.nz
The top referral sites sending desktop traffic to flightcentre.co.nz.
Category Distribution
Ecommerce and Shopping - Other
76.55%Coupons and Rebates
5.96%Other
17.49%Top Referrals
Referring Websites4
Links from flightcentre.co.nz to Other Websites by Traffic Share
flightcentre.co.nz is sending desktop traffic to 3 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Government
71.6%Social Media Networks
16.97%Travel and Tourism - Other
11.43%
Social Media Traffic to flightcentre.co.nz
flightcentre.co.nz gets most of its social media traffic from Facebook, followed by and (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
1
Social Network Distribution