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footlocker.com Website Analysis for May 2026
the official foot locker europe webstore. get inspired by our lookbook and find a lot of brands ✔ nike, adidas, converse and more ✔
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Global Rank
#3,1281,008
Country Rank
#664201
Category Rank
#418
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Total Visits
17.7M
Bounce Rate
49.97%
Pages per Visit
3.07
Avg Visit Duration
00:02:43
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footlocker.com Traffic & Engagement Analysis
footlocker.com's web traffic has increased by 27.56% compared to last month. See all traffic & engagement stats for footlocker.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
27.56%
Bounce Rate
49.97%
Pages per Visit
3.07
Avg Visit Duration
00:02:43
Total Visits Last 3 Months
Compare footlocker.com to:
17.7Mfootlocker.com
footlocker.com Web Traffic by Country
Which countries sent the most traffic to footlocker.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to footlocker.com - click below to discover all countries
Top Countries
United States
85.36%30.83%
Canada
2.79%46.45%
Australia
1.9%16.08%
India
0.65%38.9%
Spain
0.39%6.17%
Others
8.91%
footlocker.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. footlocker.com's audience is 49.35% male and 50.65% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.65%
- Male49.35%
footlocker.com Competitors & Similar Sites
Reveal footlocker.com top alternatives and find potential or emerging competitors. jdsports.com is the website with the highest similarity score to footlocker.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
footlocker.com Top Traffic Sources
The top traffic source to footlocker.com is Organic Search traffic, driving 24.56% of desktop visits last month Paid Search is the 2nd and Display is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
24.56%
Organic Search
1st Place
Paid Search
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demofootlocker.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to footlocker.com (Desktop, worldwide)
Organic vs. Paid
Organic60.46%
Paid39.54%
Top Keywords
footlocker$0.36foot locker$0.37jd sports$0.59asics gel kayano 14$0.34foot locker careers$0.5375K OthersSee more
Total Keywords75.1K
Referral Web Traffic to footlocker.com
The top referral sites sending desktop traffic to footlocker.com.
Category Distribution
Fashion and Apparel
26.58%Sports - Other
19.89%Jobs and Employment
18.32%Search Engines
13.72%Coupons and Rebates
8.16%Other
13.33%Top Referrals
Links from footlocker.com to Other Websites by Traffic Share
footlocker.com is sending desktop traffic to 37 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
45.38%Jobs and Employment
33.93%Sports - Other
7.81%Shipping and Logistics
4.83%Education
2.14%Other
5.91%
Social Media Traffic to footlocker.com
footlocker.com gets most of its social media traffic from Linkedin, followed by X-twitter and Facebook (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
11
Social Network Distribution