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fortinet.com Website Analysis for May 2026
Fortinet delivers cybersecurity everywhere you need it. We secure the entire digital attack surface from devices, data, and apps and from data center to home office.
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Global Rank
#9,8671,091
Country Rank
#9,8151,613
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Total Visits
4.5M
Bounce Rate
38.6%
Pages per Visit
6.64
Avg Visit Duration
00:07:01
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fortinet.com Traffic & Engagement Analysis
fortinet.com's web traffic has decreased by 6.5% compared to last month. See all traffic & engagement stats for fortinet.com in the past 3 months below
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Last Month Change
6.5%
Bounce Rate
38.6%
Pages per Visit
6.64
Avg Visit Duration
00:07:01
Total Visits Last 3 Months
Compare fortinet.com to:
4.5Mfortinet.com
fortinet.com Web Traffic by Country
Which countries sent the most traffic to fortinet.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to fortinet.com - click below to discover all countries
Top Countries
United States
21.75%12.92%
India
7.45%4.2%
Canada
5.45%1.86%
Japan
4.34%12.25%
Italy
3.6%25.17%
Others
57.41%
fortinet.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. fortinet.com's audience is 67.91% male and 32.09% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female32.09%
- Male67.91%
fortinet.com Target Audience
Audience interests reveal key details on the browsing interests of fortinet.com's visitors. fortinet.com's audience is interested in Computers Electronics and Technology > Programming and Developer Software & news.
Top Categories
Other Visited Websites
Top Topics
newsinternetsecuritymicrosoft
fortinet.com Competitors & Similar Sites
Reveal fortinet.com top alternatives and find potential or emerging competitors. paloaltonetworks.com is the website with the highest similarity score to fortinet.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
fortinet.com Top Traffic Sources
The top traffic source to fortinet.com is Organic Search traffic, driving 44.8% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
44.8%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to fortinet.com (Desktop, worldwide)
Organic vs. Paid
Organic98.57%
Paid1.43%
Top Keywords
fortinet$1.90forticlient vpn$--forticlient$1.48ip$0.84forticlient vpn download$--108.5K OthersSee more
Total Keywords108.5K
Referral Web Traffic to fortinet.com
The top referral sites sending desktop traffic to fortinet.com.
Category Distribution
Computer Security
45.06%Programming and Developer Software
5.6%Finance - Other
2.85%Computers Electronics and Technology - Other
2.48%Education
1.69%Other
42.31%Links from fortinet.com to Other Websites by Traffic Share
fortinet.com is sending desktop traffic to 39 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Computer Security
35.84%Programming and Developer Software
5.56%Computers Electronics and Technology - Other
4.43%Finance - Other
3.23%Human Resources
1.18%Other
49.76%
Social Media Traffic to fortinet.com
fortinet.com gets most of its social media traffic from Reddit, followed by Youtube and Linkedin (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
11
Social Network Distribution