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hellofresh.co.uk Website Analysis for May 2026
uk's leading recipe box ✅ fresh, quality ingredients ✅ even more recipe choice and variety ✅ flexible subscription | free delivery - get started now!
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Global Rank
#23,8661,082
Country Rank
#81834
Category Rank
#3
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Total Visits
1.9M
Bounce Rate
46.43%
Pages per Visit
4.74
Avg Visit Duration
00:02:14
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hellofresh.co.uk Traffic & Engagement Analysis
hellofresh.co.uk's web traffic has decreased by 4.08% compared to last month. See all traffic & engagement stats for hellofresh.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.08%
Bounce Rate
46.43%
Pages per Visit
4.74
Avg Visit Duration
00:02:14
Total Visits Last 3 Months
Compare hellofresh.co.uk to:
1.9Mhellofresh.co.uk
hellofresh.co.uk Web Traffic by Country
Which countries sent the most traffic to hellofresh.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to hellofresh.co.uk - click below to discover all countries
Top Countries
United Kingdom
86.69%3.41%
United States
1.94%6.5%
Germany
0.91%49.67%
Ireland
0.88%66.35%
Australia
0.56%6.75%
Others
9.02%
hellofresh.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hellofresh.co.uk's audience is 38% male and 62% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female62%
- Male38%
hellofresh.co.uk Competitors & Similar Sites
Reveal hellofresh.co.uk top alternatives and find potential or emerging competitors. gousto.co.uk is the website with the highest similarity score to hellofresh.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hellofresh.co.uk Top Traffic Sources
The top traffic source to hellofresh.co.uk is Direct traffic, driving 23.19% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
23.19%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to hellofresh.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic67.55%
Paid32.45%
Top Keywords
hellofresh$3.84hello fresh$2.65hello fresh uk$1.85hellofresh login$2.03hello fresh meals$4.1210.3K OthersSee more
Total Keywords10.4K
Referral Web Traffic to hellofresh.co.uk
The top referral sites sending desktop traffic to hellofresh.co.uk.
Category Distribution
Food and Drink - Other
31.24%News & Media Publishers
28.18%Groceries
10.31%Fashion and Apparel
9.59%Programming and Developer Software
8.79%Other
11.89%Links from hellofresh.co.uk to Other Websites by Traffic Share
hellofresh.co.uk is sending desktop traffic to 13 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
50.66%Groceries
19.61%Shipping and Logistics
8.27%Computers Electronics and Technology - Other
7.54%News & Media Publishers
4.21%Other
9.71%
Social Media Traffic to hellofresh.co.uk
hellofresh.co.uk gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
4
Social Network Distribution