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hema.com Website Analysis for May 2026
Bij HEMA worden al onze producten met liefde gemaakt.
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Global Rank
#18,21921
Country Rank
#23211
Category Rank
#1
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Total Visits
2.2M
Bounce Rate
38.56%
Pages per Visit
6.36
Avg Visit Duration
00:03:14
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hema.com Traffic & Engagement Analysis
hema.com's web traffic has increased by 0.78% compared to last month. See all traffic & engagement stats for hema.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.78%
Bounce Rate
38.56%
Pages per Visit
6.36
Avg Visit Duration
00:03:14
Total Visits Last 3 Months
Compare hema.com to:
2.2Mhema.com
hema.com Web Traffic by Country
Which countries sent the most traffic to hema.com lately? Where is their core audience from? Last month Belgium was the top country sending desktop traffic to hema.com - click below to discover all countries
Top Countries
Belgium
39.89%0.79%
Netherlands
19.62%7.74%
France
19.56%12.28%
Germany
12.77%8.6%
United States
1.07%61.28%
Others
7.1%
hema.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hema.com's audience is 34.1% male and 65.9% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female65.9%
- Male34.1%
hema.com Competitors & Similar Sites
Reveal hema.com top alternatives and find potential or emerging competitors. action.com is the website with the highest similarity score to hema.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hema.com Top Traffic Sources
The top traffic source to hema.com is Organic Search traffic, driving 32.97% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
32.97%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to hema.com
The top referral sites sending desktop traffic to hema.com.
Category Distribution
Marketplace
35.33%Gifts and Flowers
26.76%Search Engines
15.31%Photography
6.41%Jobs and Employment
4.86%Other
11.33%Top Referrals
Links from hema.com to Other Websites by Traffic Share
hema.com is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
48.65%Ecommerce and Shopping - Other
14.88%Gifts and Flowers
10.59%Photography
9.88%Shipping and Logistics
5.44%Other
10.56%
Social Media Traffic to hema.com
hema.com gets most of its social media traffic from Facebook, followed by Linkedin and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
5
Social Network Distribution