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hemkop.se Website Analysis for April 2026
Hos oss finner du varor som inspirerar till mer medvetna val. Vårt mål är att inspirera dig som matälskare till en spännande, god och mer hållbar vardag. Vi har omkring 200 butiker i hela landet och vår nätbutik hemköp.se. Välkommen!
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Total Visits
2.1M
Bounce Rate
44.73%
Pages per Visit
3.09
Avg Visit Duration
00:02:30
Showing Similarweb estimated data.
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hemkop.se Traffic & Engagement Analysis
hemkop.se's web traffic has decreased by 9.34% compared to last month. See all traffic & engagement stats for hemkop.se in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
9.34%
Bounce Rate
44.73%
Pages per Visit
3.09
Avg Visit Duration
00:02:30
Total Visits Last 3 Months
Compare hemkop.se to:
2.1Mhemkop.se
hemkop.se Web Traffic by Country
Which countries sent the most traffic to hemkop.se lately? Where is their core audience from? Last month Sweden was the top country sending desktop traffic to hemkop.se - click below to discover all countries
Top Countries
Sweden
97.19%10.54%
Finland
0.57%38.07%
Norway
0.36%33.68%
United States
0.3%34.93%
Denmark
0.25%50.84%
Others
1.33%
hemkop.se Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hemkop.se's audience is 53.51% male and 46.49% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.49%
- Male53.51%
hemkop.se Competitors & Similar Sites
Reveal hemkop.se top alternatives and find potential or emerging competitors. willys.se is the website with the highest similarity score to hemkop.se. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hemkop.se Top Traffic Sources
The top traffic source to hemkop.se is Direct traffic, driving 40.61% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.61%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demohemkop.se Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to hemkop.se (Desktop, worldwide)
Organic vs. Paid
Organic73.04%
Paid26.96%
Top Keywords
hemköp$0.65hemkop$0.67hemköp reklamblad$0.15hemköp erbjudande$0.10hemköp kortedala$0.224.8K OthersSee more
Total Keywords4.8K
Referral Web Traffic to hemkop.se
The top referral sites sending desktop traffic to hemkop.se.
Category Distribution
Search Engines
38.16%Jobs and Employment
16.66%Food and Drink - Other
14.53%Construction and Maintenance
14.15%Social Sciences
4.84%Other
11.67%Links from hemkop.se to Other Websites by Traffic Share
hemkop.se is sending desktop traffic to 6 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Jobs and Employment
51.81%Fashion and Apparel
18.71%Golf
12.69%Food and Drink - Other
7.46%Social Media Networks
5.09%Other
4.25%
Social Media Traffic to hemkop.se
hemkop.se gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
3
Social Network Distribution