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hgtv.com
Global Rank
#2,651
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Bounce Rate
21.77%
Pages per Visit
2.58
Avg Visit Duration
00:01:49
- Company
- HGTV
- Year Founded
- 1994
- Employees
- 5001 - 10000
- HQ
- United States, Tennessee, Knoxville
- Annual Revenue
- $200M - $500M
hgtv.com Traffic & Engagement Analysis
hgtv.com's web traffic has decreased by 27.89% compared to last month. See all traffic & engagement stats for hgtv.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
27.89%
Bounce Rate
21.77%
Pages per Visit
2.58
Avg Visit Duration
00:01:49
Total Visits Last 3 Months
Compare hgtv.com to:
21.3Mhgtv.com
hgtv.com Web Traffic by Country
Which countries sent the most traffic to hgtv.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to hgtv.com - click below to discover all countries
Top Countries
United States
98.29%28.94%
Germany
0.39%15.94%
Australia
0.08%17.74%
Switzerland
0.06%91.68%
Austria
0.06%65.08%
Others
1.12%
hgtv.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hgtv.com's audience is 31.44% male and 68.56% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female68.56%
- Male31.44%
hgtv.com Competitors & Similar Sites
Reveal hgtv.com top alternatives and find potential or emerging competitors. houzz.com is the website with the highest similarity score to hgtv.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hgtv.com Top Traffic Sources
The top traffic source to hgtv.com is Direct traffic, driving 68.59% of desktop visits last month Mail is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
68.59%
Direct
1st Place
Mail
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demohgtv.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to hgtv.com (Desktop, worldwide)
Organic vs. Paid
Organic83.2%
Paid16.8%
Top Keywords
hgtv smart home 2026$0.92hgtv$0.98hgtv sweepstakes$1.31hgtv smart home$1.09hgtv dream home 2026$0.9949.8K OthersSee more
Total Keywords49.8K
Referral Web Traffic to hgtv.com
The top referral sites sending desktop traffic to hgtv.com.
Category Distribution
Streaming & Online TV
71.42%Cooking and Recipes
10.13%Gambling - Other
6.03%Restaurants and Delivery
3.87%Food and Drink - Other
3.74%Other
4.8%Links from hgtv.com to Other Websites by Traffic Share
hgtv.com is sending desktop traffic to 42 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Cooking and Recipes
78.65%Streaming & Online TV
18.35%Banking Credit and Lending
0.69%Marketplace
0.42%Video Games Consoles and Accessories
0.11%Other
1.78%
Social Media Traffic to hgtv.com
hgtv.com gets most of its social media traffic from Facebook, followed by Pinterest and Reddit (Desktop). Engaging audiences through Nextdoor may reveal new opportunities
Social Networks
9
Social Network Distribution