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hotmart.com Website Analysis for April 2026
Conheça a Hotmart, a plataforma de comercialização e distribuição de produtos digitais, líder de seu segmento na América Latina. | Política Geral de Pagamentos da Hotmart
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Global Rank
#72011
Country Rank
#552
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Total Visits
49.4M
Bounce Rate
39.06%
Pages per Visit
5.61
Avg Visit Duration
00:05:47
Showing Similarweb estimated data.
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hotmart.com Traffic & Engagement Analysis
hotmart.com's web traffic has decreased by 5.43% compared to last month. See all traffic & engagement stats for hotmart.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
5.43%
Bounce Rate
39.06%
Pages per Visit
5.61
Avg Visit Duration
00:05:47
Total Visits Last 3 Months
Compare hotmart.com to:
49.4Mhotmart.com
hotmart.com Web Traffic by Country
Which countries sent the most traffic to hotmart.com lately? Where is their core audience from? Last month Brazil was the top country sending desktop traffic to hotmart.com - click below to discover all countries
Top Countries
Brazil
73.61%9.26%
Colombia
6.38%4.37%
Mexico
3.38%3.76%
Spain
2.79%9.15%
United States
2.38%17.67%
Others
11.45%
hotmart.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hotmart.com's audience is 44.86% male and 55.14% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.14%
- Male44.86%
hotmart.com Target Audience
Audience interests reveal key details on the browsing interests of hotmart.com's visitors. hotmart.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & brasil.
Top Categories
Other Visited Websites
Top Topics
brasilnotíciasonlineportalcompras
hotmart.com Competitors & Similar Sites
Reveal hotmart.com top alternatives and find potential or emerging competitors. teachable.com is the website with the highest similarity score to hotmart.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hotmart.com Top Traffic Sources
The top traffic source to hotmart.com is Direct traffic, driving 51.34% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
51.34%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demohotmart.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to hotmart.com (Desktop, worldwide)
Organic vs. Paid
Organic74.08%
Paid25.92%
Top Keywords
hotmart$0.27hotmart login$0.16reembolso hotmart$--hotmart entrar$0.10hotmart cursos$0.1180.4K OthersSee more
Total Keywords80.4K
Referral Web Traffic to hotmart.com
The top referral sites sending desktop traffic to hotmart.com.
Category Distribution
Graphics Multimedia and Web Design
7.68%Search Engines
6.7%Social Media Networks
4.27%Computers Electronics and Technology - Other
3.64%Education
3.37%Other
74.35%Links from hotmart.com to Other Websites by Traffic Share
hotmart.com is sending desktop traffic to 732 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
22.96%AI Chatbots and Tools
21.63%Graphics Multimedia and Web Design
14.33%Search Engines
10.11%File Sharing and Hosting
9.13%Other
21.84%
Social Media Traffic to hotmart.com
hotmart.com gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Instagram (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
18
Social Network Distribution