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howstuffworks.com Website Analysis for April 2026
HowStuffWorks has been explaining how things work to curious minds since 1998. Providing factual, unbiased content that's fun to read and makes difficult topics easy to understand.
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Global Rank
#16,553360
Country Rank
#6,051131
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Total Visits
4.3M
Bounce Rate
61.58%
Pages per Visit
1.81
Avg Visit Duration
00:01:22
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howstuffworks.com Traffic & Engagement Analysis
howstuffworks.com's web traffic has decreased by 6.44% compared to last month. See all traffic & engagement stats for howstuffworks.com in the past 3 months below
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Last Month Change
6.44%
Bounce Rate
61.58%
Pages per Visit
1.81
Avg Visit Duration
00:01:22
Total Visits Last 3 Months
Compare howstuffworks.com to:
4.3Mhowstuffworks.com
howstuffworks.com Web Traffic by Country
Which countries sent the most traffic to howstuffworks.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to howstuffworks.com - click below to discover all countries
Top Countries
United States
51.05%4.17%
Canada
5.42%5.7%
United Kingdom
5.05%3.29%
India
3.44%0.84%
Australia
3.38%15.45%
Others
31.65%
howstuffworks.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. howstuffworks.com's audience is 49.49% male and 50.51% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.51%
- Male49.49%
howstuffworks.com Target Audience
Audience interests reveal key details on the browsing interests of howstuffworks.com's visitors. howstuffworks.com's audience is interested in Science and Education > Education & news.
Top Categories
Other Visited Websites
Top Topics
newsus newsscienceinternational newsnews general
howstuffworks.com Competitors & Similar Sites
Reveal howstuffworks.com top alternatives and find potential or emerging competitors. mentalfloss.com is the website with the highest similarity score to howstuffworks.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
howstuffworks.com Top Traffic Sources
The top traffic source to howstuffworks.com is Organic Search traffic, driving 72.95% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
72.95%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demohowstuffworks.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to howstuffworks.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid<0.01%
Top Keywords
c$1.09hisashi ouchi$0.52one piece filler list$0.15map$0.20bleach filler list$0.46336K OthersSee more
Total Keywords336K
Referral Web Traffic to howstuffworks.com
The top referral sites sending desktop traffic to howstuffworks.com.
Category Distribution
Education
22.38%Dictionaries and Encyclopedias
16.55%Public Records and Directories
12.01%Computers Electronics and Technology - Other
11.24%Crafts
5.93%Other
31.88%Top Referrals
Links from howstuffworks.com to Other Websites by Traffic Share
howstuffworks.com is sending desktop traffic to 40 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Biology
18.97%Social Media Networks
13.67%Search Engines
12.81%Animation and Comics
8.52%Fashion and Apparel
6.79%Other
39.23%
Social Media Traffic to howstuffworks.com
howstuffworks.com gets most of its social media traffic from Reddit, followed by Pinterest and Youtube (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
8
Social Network Distribution