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icelandair.com Website Analysis for May 2026
Icelandair offers flights to Europe, Iceland and Greenland from the USA. Book a flight ticket or explore our range of tours and vacation packages. Secure now!
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Global Rank
#22,7655,189
Country Rank
#8,063661
Category Rank
#5510
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Total Visits
2M
Bounce Rate
32.66%
Pages per Visit
5.10
Avg Visit Duration
00:04:09
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icelandair.com Traffic & Engagement Analysis
icelandair.com's web traffic has decreased by 27.38% compared to last month. See all traffic & engagement stats for icelandair.com in the past 3 months below
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Last Month Change
27.38%
Bounce Rate
32.66%
Pages per Visit
5.10
Avg Visit Duration
00:04:09
Total Visits Last 3 Months
Compare icelandair.com to:
2Micelandair.com
icelandair.com Web Traffic by Country
Which countries sent the most traffic to icelandair.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to icelandair.com - click below to discover all countries
Top Countries
United States
56.6%1.25%
Iceland
14.62%4.16%
Canada
4.57%43.06%
United Kingdom
3.69%50.41%
Germany
3.11%24.74%
Others
17.4%
icelandair.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. icelandair.com's audience is 42.49% male and 57.51% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.51%
- Male42.49%
icelandair.com Competitors & Similar Sites
Reveal icelandair.com top alternatives and find potential or emerging competitors. visiticeland.com is the website with the highest similarity score to icelandair.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
icelandair.com Top Traffic Sources
The top traffic source to icelandair.com is Organic Search traffic, driving 39.39% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.39%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoicelandair.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to icelandair.com (Desktop, worldwide)
Organic vs. Paid
Organic81.01%
Paid18.99%
Top Keywords
icelandair$0.71iceland air$0.86icelandair flights$1.24icelandairis$0.74icelandic air$0.9610.3K OthersSee more
Total Keywords10.3K
Referral Web Traffic to icelandair.com
The top referral sites sending desktop traffic to icelandair.com.
Category Distribution
Air Travel
39.58%Golf
10.24%Ecommerce & Shopping
5.69%Travel and Tourism - Other
4.64%Accommodation and Hotels
2.46%Other
37.38%Top Referrals
Links from icelandair.com to Other Websites by Traffic Share
icelandair.com is sending desktop traffic to 17 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Air Travel
16.72%Astronomy
4.92%Government
2.94%Travel and Tourism - Other
2.72%Search Engines
1.01%Other
71.7%
Social Media Traffic to icelandair.com
icelandair.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
8
Social Network Distribution