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id.me Website Analysis for May 2026
id.me wallet simplifies how individuals discover and access benefits and services through a single login and verified identity.
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Global Rank
#403143
Country Rank
#11041
Category Rank
#1
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Total Visits
61.2M
Bounce Rate
12.25%
Pages per Visit
8.92
Avg Visit Duration
00:05:03
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id.me Traffic & Engagement Analysis
id.me's web traffic has decreased by 29.68% compared to last month. See all traffic & engagement stats for id.me in the past 3 months below
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Last Month Change
29.68%
Bounce Rate
12.25%
Pages per Visit
8.92
Avg Visit Duration
00:05:03
Total Visits Last 3 Months
Compare id.me to:
61.2Mid.me
id.me Web Traffic by Country
Which countries sent the most traffic to id.me lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to id.me - click below to discover all countries
Top Countries
United States
97.97%28.72%
Canada
0.41%4.78%
Puerto Rico
0.29%36.24%
United Kingdom
0.1%2.25%
Mexico
0.06%41.79%
Others
1.17%
id.me Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. id.me's audience is 40.93% male and 59.07% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female59.07%
- Male40.93%
id.me Competitors & Similar Sites
Reveal id.me top alternatives and find potential or emerging competitors. login.gov is the website with the highest similarity score to id.me. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
id.me Top Traffic Sources
The top traffic source to id.me is Referrals traffic, driving 77.61% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
77.61%
Referrals
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to id.me
The top referral sites sending desktop traffic to id.me.
Category Distribution
National Security
32.49%Banking Credit and Lending
31.25%Health - Other
5.34%Roleplaying Games
2.75%Sports - Other
1.23%Other
26.94%Top Referrals
Links from id.me to Other Websites by Traffic Share
id.me is sending desktop traffic to 235 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
12.58%Health - Other
11.96%Government
10.65%Banking Credit and Lending
10.24%Public Health and Safety
4.5%Other
50.07%
Social Media Traffic to id.me
id.me gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
16
Social Network Distribution