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iherb.com Website Analysis for May 2026
50,000+ top-rated health and wellness products from trusted brands. Get the best value with weekly deals, fast, affordable shipping, and customer rewards.
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Global Rank
#8284
Country Rank
#1,09417
Category Rank
#1
Keep track of your competitors
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Total Visits
46.2M
Bounce Rate
41.01%
Pages per Visit
4.74
Avg Visit Duration
00:03:28
Showing Similarweb estimated data.
Connection to GA4 is pending
Pending
iherb.com Traffic & Engagement Analysis
iherb.com's web traffic has increased by 2.5% compared to last month. See all traffic & engagement stats for iherb.com in the past 3 months below
Showing Similarweb estimated data. Pending GA4 connection - Waiting to collect 2 months of data
Last Month Change
2.5%
Bounce Rate
41.01%
Pages per Visit
4.74
Avg Visit Duration
00:03:28
Total Visits Last 3 Months
Compare iherb.com to:
46.2Miherb.com
iherb.com Web Traffic by Country
Which countries sent the most traffic to iherb.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to iherb.com - click below to discover all countries
Top Countries
United States
24.13%9.69%
Korea, Republic of
5.95%4.36%
Israel
4.94%18%
Saudi Arabia
4.72%3.56%
Canada
4.71%0.97%
Others
55.55%
iherb.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. iherb.com's audience is 43.86% male and 56.14% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female56.14%
- Male43.86%
iherb.com Target Audience
Audience interests reveal key details on the browsing interests of iherb.com's visitors. iherb.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingnewsshopfashionhealth
iherb.com Competitors & Similar Sites
Reveal iherb.com top alternatives and find potential or emerging competitors. vitacost.com is the website with the highest similarity score to iherb.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
iherb.com Top Traffic Sources
The top traffic source to iherb.com is Direct traffic, driving 27.37% of desktop visits last month Paid Search is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
27.37%
Direct
1st Place
Paid Search
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to iherb.com.
Category Distribution
Ecommerce and Shopping - Other
41.2%Marketplace
12.84%Coupons and Rebates
10.21%Fashion and Apparel
3.5%News & Media Publishers
3.05%Other
29.19%Top Referrals
Links from iherb.com to Other Websites by Traffic Share
iherb.com is sending desktop traffic to 137 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
68.02%Ecommerce and Shopping - Other
8.55%Restaurants and Delivery
4.92%Shipping and Logistics
2.43%Finance - Other
2.2%Other
13.88%
Social Media Traffic to iherb.com
iherb.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
22
Social Network Distribution