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income.com.sg Website Analysis for April 2026
Income Insurance is Singapore's leading provider of Life, Health, Travel & Car Insurance as well as savings, investment and retirement plans. Get started online!
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Global Rank
#43,8471,243
Country Rank
#21810
Category Rank
#11
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Total Visits
971.6K
Bounce Rate
41.38%
Pages per Visit
4.76
Avg Visit Duration
00:03:49
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income.com.sg Traffic & Engagement Analysis
income.com.sg's web traffic has decreased by 7.5% compared to last month. See all traffic & engagement stats for income.com.sg in the past 3 months below
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Last Month Change
7.5%
Bounce Rate
41.38%
Pages per Visit
4.76
Avg Visit Duration
00:03:49
Total Visits Last 3 Months
Compare income.com.sg to:
971.6Kincome.com.sg
income.com.sg Web Traffic by Country
Which countries sent the most traffic to income.com.sg lately? Where is their core audience from? Last month Singapore was the top country sending desktop traffic to income.com.sg - click below to discover all countries
Top Countries
Singapore
93.83%3.52%
United States
1.69%77.67%
Malaysia
0.92%57.83%
Australia
0.38%2.35%
Cambodia
0.34%
Others
2.83%
income.com.sg Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. income.com.sg's audience is 45.1% male and 54.9% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.9%
- Male45.1%
income.com.sg Target Audience
Audience interests reveal key details on the browsing interests of income.com.sg's visitors. income.com.sg's audience is interested in Finance > Banking Credit and Lending & singapore.
Top Categories
Other Visited Websites
Top Topics
singaporenewsinternational newsfinancebusiness
income.com.sg Competitors & Similar Sites
Reveal income.com.sg top alternatives and find potential or emerging competitors. singlife.com is the website with the highest similarity score to income.com.sg. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
income.com.sg Top Traffic Sources
The top traffic source to income.com.sg is Organic Search traffic, driving 42.19% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.19%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoincome.com.sg Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to income.com.sg (Desktop, worldwide)
Organic vs. Paid
Organic66.06%
Paid33.94%
Top Keywords
ntuc income$3.25income insurance$5.30ntuc income insurance$2.72income$1.47ntuc travel insurance$6.772.2K OthersSee more
Total Keywords2.2K
Referral Web Traffic to income.com.sg
The top referral sites sending desktop traffic to income.com.sg.
Category Distribution
Government
70.16%Search Engines
15.06%Travel and Tourism
11.02%Insurance
1.25%Vehicles - Other
1.25%Other
1.25%Top Referrals
Links from income.com.sg to Other Websites by Traffic Share
income.com.sg is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Fashion and Apparel
85.73%Government
13.99%Search Engines
0.15%Running
0.13%
Social Media Traffic to income.com.sg
income.com.sg gets most of its social media traffic from Reddit, followed by Youtube and WhatsApp Webapp (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
3
Social Network Distribution