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ing.com.au
Be confident that ING online Banking is safe and secure. Find out more about how we guarantee your security at ING and how to help protect yourself.
Global Rank
#19,494
1,030Showing Similarweb estimated data.
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Bounce Rate
44.3%
Pages per Visit
2.62
Avg Visit Duration
00:01:55
- Company
- ING
- Year Founded
- 1991
- Employees
- > 10001
- HQ
- Netherlands, Amsterdam
- Annual Revenue
- > $1B
ing.com.au Traffic & Engagement Analysis
ing.com.au's web traffic has increased by 8.36% compared to last month. See all traffic & engagement stats for ing.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
8.36%
Bounce Rate
44.3%
Pages per Visit
2.62
Avg Visit Duration
00:01:55
Total Visits Last 3 Months
Compare ing.com.au to:
3.5Ming.com.au
ing.com.au Web Traffic by Country
Which countries sent the most traffic to ing.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to ing.com.au - click below to discover all countries
Top Countries
Australia
94.78%11.33%
United States
1.29%22.69%
Netherlands
0.34%94.06%
Canada
0.3%121.1%
United Kingdom
0.26%29.17%
Others
3.03%
ing.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ing.com.au's audience is 53.22% male and 46.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.78%
- Male53.22%
ing.com.au Competitors & Similar Sites
Reveal ing.com.au top alternatives and find potential or emerging competitors. commbank.com.au is the website with the highest similarity score to ing.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ing.com.au Top Traffic Sources
The top traffic source to ing.com.au is Direct traffic, driving 60.65% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
60.65%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ing.com.au
The top referral sites sending desktop traffic to ing.com.au.
Category Distribution
Coupons and Rebates
30.31%Accounting and Auditing
24.75%Search Engines
14.43%Computers Electronics and Technology
9.91%Banking Credit and Lending
4.82%Other
15.77%Links from ing.com.au to Other Websites by Traffic Share
ing.com.au is sending desktop traffic to 21 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
21.23%Government
18.99%Accounting and Auditing
16.61%Search Engines
9.49%Finance - Other
7.08%Other
26.59%
Social Media Traffic to ing.com.au
ing.com.au gets most of its social media traffic from Youtube, followed by Reddit and Instagram (Desktop). Engaging audiences through SoundCloud.com may reveal new opportunities
Social Networks
7
Social Network Distribution