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instacart.ca Website Analysis for May 2026
instacart delivers groceries from local stores in as fast as 1 hour.
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Global Rank
#12,42281
Country Rank
#27911
Category Rank
#41
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Total Visits
3.7M
Bounce Rate
36.72%
Pages per Visit
5.41
Avg Visit Duration
00:04:42
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instacart.ca Traffic & Engagement Analysis
instacart.ca's web traffic has increased by 0.67% compared to last month. See all traffic & engagement stats for instacart.ca in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.67%
Bounce Rate
36.72%
Pages per Visit
5.41
Avg Visit Duration
00:04:42
Total Visits Last 3 Months
Compare instacart.ca to:
3.7Minstacart.ca
amazon.cainstacart.ca Web Traffic by Country
Which countries sent the most traffic to instacart.ca lately? Where is their core audience from? Last month Canada was the top country sending desktop traffic to instacart.ca - click below to discover all countries
Top Countries
Canada
94.87%0.56%
United States
2.58%5.83%
Germany
0.24%184.7%
India
0.24%18.71%
Philippines
0.14%31.89%
Others
1.93%
instacart.ca Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. instacart.ca's audience is 42.91% male and 57.09% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.09%
- Male42.91%
instacart.ca Competitors & Similar Sites
Reveal instacart.ca top alternatives and find potential or emerging competitors. walmart.ca is the website with the highest similarity score to instacart.ca. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instacart.ca Top Traffic Sources
The top traffic source to instacart.ca is Direct traffic, driving 41.75% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.75%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoinstacart.ca Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to instacart.ca (Desktop, worldwide)
Organic vs. Paid
Organic57.15%
Paid42.85%
Top Keywords
instacart$2.67dollarama$0.52shoppers drug mart$0.14shoppers$0.50instacart canada$1.4033.1K OthersSee more
Total Keywords33.1K
Referral Web Traffic to instacart.ca
The top referral sites sending desktop traffic to instacart.ca.
Category Distribution
Groceries
29.61%Jobs and Employment
19.37%Restaurants and Delivery
10.16%Marketplace
8.29%Ecommerce and Shopping - Other
2.73%Other
29.84%Links from instacart.ca to Other Websites by Traffic Share
instacart.ca is sending desktop traffic to 20 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Groceries
47.85%Search Engines
22.41%Marketplace
15.81%Ecommerce and Shopping - Other
3.77%Restaurants and Delivery
3.75%Other
6.41%
Social Media Traffic to instacart.ca
instacart.ca gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
8
Social Network Distribution