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instyle.com
Beauty Tips, Celebrity Style and Fashion Advice from InStyle
Global Rank
#4,872
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Bounce Rate
64.58%
Pages per Visit
1.64
Avg Visit Duration
00:00:51
- Company
- InStyle
- Year Founded
- 1994
- Employees
- > 10001
- HQ
- United States, New York, New York City
- Annual Revenue
- > $1B
- Industry
- Lifestyle > Fashion and Apparel
instyle.com Traffic & Engagement Analysis
instyle.com's web traffic has increased by 3.61% compared to last month. See all traffic & engagement stats for instyle.com in the past 3 months below
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Last Month Change
3.61%
Bounce Rate
64.58%
Pages per Visit
1.64
Avg Visit Duration
00:00:51
Total Visits Last 3 Months
Compare instyle.com to:
15.2Minstyle.com
instyle.com Web Traffic by Country
Which countries sent the most traffic to instyle.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to instyle.com - click below to discover all countries
Top Countries
United States
78.28%10.24%
Canada
5.22%27.83%
United Kingdom
2.37%13.11%
Australia
1.29%2.83%
India
0.62%3.77%
Others
12.22%
instyle.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. instyle.com's audience is 31.6% male and 68.4% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female68.4%
- Male31.6%
instyle.com Competitors & Similar Sites
Reveal instyle.com top alternatives and find potential or emerging competitors. people.com is the website with the highest similarity score to instyle.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instyle.com Top Traffic Sources
The top traffic source to instyle.com is Organic Search traffic, driving 46.92% of desktop visits last month Direct is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
46.92%
Organic Search
1st Place
Direct
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoinstyle.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to instyle.com (Desktop, worldwide)
Organic vs. Paid
Organic94.82%
Paid5.18%
Top Keywords
sydney sweeney$0.57lionel messi$0.31cristiano ronaldo$0.52ella bright$--zendaya$1.08146.1K OthersSee more
Total Keywords146.1K
Referral Web Traffic to instyle.com
The top referral sites sending desktop traffic to instyle.com.
Category Distribution
News & Media Publishers
29.01%Travel and Tourism - Other
14.66%Cooking and Recipes
10.17%Arts and Entertainment - Other
9.48%Computers Electronics and Technology - Other
7.28%Other
29.39%Top Referrals
Links from instyle.com to Other Websites by Traffic Share
instyle.com is sending desktop traffic to 90 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
32.4%Marketplace
26.72%Cooking and Recipes
9.54%Beauty and Cosmetics
7.5%News & Media Publishers
7.09%Other
16.75%
Social Media Traffic to instyle.com
instyle.com gets most of its social media traffic from Facebook, followed by Reddit and Pinterest (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
8
Social Network Distribution