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ipsy.com Website Analysis for May 2026
personalized makeup and beauty products, exclusive offers, and how-to video tutorials from our ipsy stylists. each month subscribers receive a gorgeous glam bag with 5+ products starting at $12/month. watch and learn the best tips and tricks from our ipsy stylists and express your own unique beauty.
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Global Rank
#5,7602,140
Country Rank
#1,148486
Category Rank
#102
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Total Visits
9.2M
Bounce Rate
56.83%
Pages per Visit
4.22
Avg Visit Duration
00:03:06
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ipsy.com Traffic & Engagement Analysis
ipsy.com's web traffic has increased by 49.03% compared to last month. See all traffic & engagement stats for ipsy.com in the past 3 months below
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Last Month Change
49.03%
Bounce Rate
56.83%
Pages per Visit
4.22
Avg Visit Duration
00:03:06
Total Visits Last 3 Months
Compare ipsy.com to:
9.2Mipsy.com
ipsy.com Web Traffic by Country
Which countries sent the most traffic to ipsy.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ipsy.com - click below to discover all countries
Top Countries
United States
83.15%6.29%
Georgia
3.36%0.48%
Canada
3.3%7.17%
Mexico
0.78%46.77%
United Kingdom
0.73%28.64%
Others
8.68%
ipsy.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ipsy.com's audience is 22.95% male and 77.05% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female77.05%
- Male22.95%
ipsy.com Competitors & Similar Sites
Reveal ipsy.com top alternatives and find potential or emerging competitors. scentbird.com is the website with the highest similarity score to ipsy.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ipsy.com Top Traffic Sources
The top traffic source to ipsy.com is Affiliate traffic, driving 47.11% of desktop visits last month Direct is the 2nd and Mail is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.11%
Affiliate
1st Place
Direct
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ipsy.com
The top referral sites sending desktop traffic to ipsy.com.
Category Distribution
Beauty and Cosmetics
24.05%Fashion and Apparel
21.38%Web Hosting and Domain Names
14.24%Graphics Multimedia and Web Design
13.69%Ecommerce & Shopping
9.64%Other
17%Top Referrals
Links from ipsy.com to Other Websites by Traffic Share
ipsy.com is sending desktop traffic to 8 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
86.34%Business Services
7.24%Marketplace
3.05%Fashion and Apparel
2.73%Coupons and Rebates
0.38%Other
0.26%
Social Media Traffic to ipsy.com
ipsy.com gets most of its social media traffic from Pinterest, followed by Youtube and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
6
Social Network Distribution