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ironplanet.com Website Analysis for April 2026
buy & sell used construction equipment, trucks & government surplus. bid online, on-site, buy now or make an offer. buy with confidence with our ironclad assurance®.
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Global Rank
#33,1892,614
Country Rank
#7,654647
Category Rank
#495
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Total Visits
915.1K
Bounce Rate
41.73%
Pages per Visit
9.94
Avg Visit Duration
00:05:39
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ironplanet.com Traffic & Engagement Analysis
ironplanet.com's web traffic has increased by 1.82% compared to last month. See all traffic & engagement stats for ironplanet.com in the past 3 months below
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Last Month Change
1.82%
Bounce Rate
41.73%
Pages per Visit
9.94
Avg Visit Duration
00:05:39
Total Visits Last 3 Months
Compare ironplanet.com to:
915.1Kironplanet.com
ironplanet.com Web Traffic by Country
Which countries sent the most traffic to ironplanet.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ironplanet.com - click below to discover all countries
Top Countries
United States
80.14%3.9%
Canada
8.42%12.6%
Dominican Republic
1.37%17.33%
Mexico
1.13%7.37%
France
0.76%9.34%
Others
8.17%
ironplanet.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ironplanet.com's audience is 71.39% male and 28.61% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female28.61%
- Male71.39%
ironplanet.com Target Audience
Audience interests reveal key details on the browsing interests of ironplanet.com's visitors. ironplanet.com's audience is interested in Ecommerce & Shopping > Auctions & equipment.
Top Categories
Other Visited Websites
Top Topics
equipmentauctionsauctionheavy equipmentconstruction
ironplanet.com Competitors & Similar Sites
Reveal ironplanet.com top alternatives and find potential or emerging competitors. rbauction.com is the website with the highest similarity score to ironplanet.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ironplanet.com Top Traffic Sources
The top traffic source to ironplanet.com is Direct traffic, driving 35.82% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
35.82%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ironplanet.com
The top referral sites sending desktop traffic to ironplanet.com.
Category Distribution
News & Media Publishers
52.75%Agriculture
20.8%Vehicles - Other
7.53%Construction and Maintenance
5.3%Marketing and Advertising
4.85%Other
8.77%Top Referrals
Links from ironplanet.com to Other Websites by Traffic Share
ironplanet.com is sending desktop traffic to 6 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Construction and Maintenance
38.96%Auctions
35.95%Government
12.75%Streaming & Online TV
10.64%Vehicles - Other
1.71%Other
<0.01%
Social Media Traffic to ironplanet.com
ironplanet.com gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
7
Social Network Distribution