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jumia.co.ke Website Analysis for May 2026
jumia kenya the #1 online store in kenya ✓ buy groceries, cleaning supplies, vitamins supplements, home essentials from top brands ✓ best prices in kenya ✓ online shop you can trust ✓ order now and enjoy pay on delivery & black friday online offers & deals!
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Global Rank
#13,9261,033
Country Rank
#271
Kenya
Category Rank
#1,806122
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Total Visits
3.1M
Bounce Rate
41.21%
Pages per Visit
6.45
Avg Visit Duration
00:04:09
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jumia.co.ke Traffic & Engagement Analysis
jumia.co.ke's web traffic has decreased by 2.5% compared to last month. See all traffic & engagement stats for jumia.co.ke in the past 3 months below
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Last Month Change
2.5%
Bounce Rate
41.21%
Pages per Visit
6.45
Avg Visit Duration
00:04:09
Total Visits Last 3 Months
Compare jumia.co.ke to:
3.1Mjumia.co.ke
jumia.co.ke Web Traffic by Country
Which countries sent the most traffic to jumia.co.ke lately? Where is their core audience from? Last month Kenya was the top country sending desktop traffic to jumia.co.ke - click below to discover all countries
Top Countries
Kenya
86.74%0.99%
United States
2.91%8.81%
Nigeria
1.24%15.12%
Canada
0.46%21.26%
Senegal
0.44%8.53%
Others
8.21%
jumia.co.ke Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. jumia.co.ke's audience is 58.4% male and 41.6% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female41.6%
- Male58.4%
jumia.co.ke Target Audience
Audience interests reveal key details on the browsing interests of jumia.co.ke's visitors. jumia.co.ke's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & kenya.
Top Categories
Other Visited Websites
Top Topics
kenyabusinessnewssportssearch
jumia.co.ke Competitors & Similar Sites
Reveal jumia.co.ke top alternatives and find potential or emerging competitors. jiji.co.ke is the website with the highest similarity score to jumia.co.ke. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
jumia.co.ke Top Traffic Sources
The top traffic source to jumia.co.ke is Organic Search traffic, driving 36.61% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.61%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to jumia.co.ke
The top referral sites sending desktop traffic to jumia.co.ke.
Category Distribution
Shipping and Logistics
34.38%Gambling - Other
16.83%Computers Electronics and Technology - Other
6.78%Consumer Electronics
1.88%Other
40.13%Top Referrals
Links from jumia.co.ke to Other Websites by Traffic Share
jumia.co.ke is sending desktop traffic to 9 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Telecommunications
48.85%Shipping and Logistics
18.07%Computers Electronics and Technology - Other
14.49%Social Media Networks
11.3%Search Engines
4.8%Other
2.49%
Social Media Traffic to jumia.co.ke
jumia.co.ke gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
9
Social Network Distribution