Similarly ranked sites
13
lager157.com
14
zara.com
15
kappahl.com
16
naturkompaniet.se
17
adidas.se
kappahl.com
Together with our customers, we are making a vital difference for children in many countries. Read about how we support Bris and other children’s rights organisations. Please give your support too!
Global Rank
#19,159
4,815Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
34.64%
Pages per Visit
5.75
Avg Visit Duration
00:02:13
- Company
- Kappahl AB
- Year Founded
- 1953
- Employees
- 1001 - 5000
- HQ
- Sweden, Mölndal
- Annual Revenue
- $500M - $1B
- Industry
- Lifestyle > Fashion and Apparel
kappahl.com Traffic & Engagement Analysis
kappahl.com's web traffic has decreased by 24.62% compared to last month. See all traffic & engagement stats for kappahl.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
24.62%
Bounce Rate
34.64%
Pages per Visit
5.75
Avg Visit Duration
00:02:13
Total Visits Last 3 Months
Compare kappahl.com to:
2.3Mkappahl.com
kappahl.com Web Traffic by Country
Which countries sent the most traffic to kappahl.com lately? Where is their core audience from? Last month Sweden was the top country sending desktop traffic to kappahl.com - click below to discover all countries
kappahl.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kappahl.com's audience is 26.79% male and 73.21% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female73.21%
- Male26.79%
kappahl.com Competitors & Similar Sites
Reveal kappahl.com top alternatives and find potential or emerging competitors. lindex.com is the website with the highest similarity score to kappahl.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
kappahl.com Top Traffic Sources
The top traffic source to kappahl.com is Direct traffic, driving 36.33% of desktop visits last month Organic Search is the 2nd and Paid Social is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.33%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to kappahl.com
The top referral sites sending desktop traffic to kappahl.com.
Category Distribution
Fashion and Apparel
60.08%Social Sciences
12.66%Ecommerce and Shopping - Other
8.59%News & Media Publishers
6.29%Marketplace
1.49%Other
10.9%Top Referrals
Links from kappahl.com to Other Websites by Traffic Share
kappahl.com is sending desktop traffic to 9 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
72.94%Banking Credit and Lending
21.43%Shipping and Logistics
2.72%Search Engines
1.98%Social Media Networks
0.93%
Social Media Traffic to kappahl.com
kappahl.com gets most of its social media traffic from Facebook, followed by Pinterest and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
4
Social Network Distribution