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kaufland.de Website Analysis for May 2026
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Total Visits
32.9M
Bounce Rate
52.09%
Pages per Visit
3.18
Avg Visit Duration
00:02:46
Showing Similarweb estimated data.
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kaufland.de Traffic & Engagement Analysis
kaufland.de's web traffic has increased by 2.9% compared to last month. See all traffic & engagement stats for kaufland.de in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.9%
Bounce Rate
52.09%
Pages per Visit
3.18
Avg Visit Duration
00:02:46
Total Visits Last 3 Months
Compare kaufland.de to:
32.9Mkaufland.de
amazon.dekaufland.de Web Traffic by Country
Which countries sent the most traffic to kaufland.de lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to kaufland.de - click below to discover all countries
Top Countries
Germany
91.07%0.45%
Poland
1.95%7.3%
Austria
1.27%1.18%
Netherlands
1.13%11.64%
Switzerland
0.79%4.03%
Others
3.79%
kaufland.de Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kaufland.de's audience is 63.82% male and 36.18% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female36.18%
- Male63.82%
kaufland.de Competitors & Similar Sites
Reveal kaufland.de top alternatives and find potential or emerging competitors. otto.de is the website with the highest similarity score to kaufland.de. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
kaufland.de Top Traffic Sources
The top traffic source to kaufland.de is Paid Search traffic, driving 26.64% of desktop visits last month Direct is the 2nd and Display is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
26.64%
Paid Search
1st Place
Direct
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demokaufland.de Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kaufland.de (Desktop, worldwide)
Organic vs. Paid
Organic52.48%
Paid47.52%
Top Keywords
kaufland$0.29kaufland prospekt$0.10kaufland online$0.30kaufland angebote$0.11kaufland online shop$0.38241.8K OthersSee more
Total Keywords241.8K
Referral Web Traffic to kaufland.de
The top referral sites sending desktop traffic to kaufland.de.
Category Distribution
Price Comparison
53.09%Marketplace
8.74%Search Engines
7.8%Food and Drink - Other
4.07%Groceries
2.64%Other
23.66%Top Referrals
Links from kaufland.de to Other Websites by Traffic Share
kaufland.de is sending desktop traffic to 96 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Food and Drink - Other
55.15%Fashion and Apparel
11.68%Groceries
9.7%Banking Credit and Lending
8.83%Shipping and Logistics
3.46%Other
11.19%
Social Media Traffic to kaufland.de
kaufland.de gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
12
Social Network Distribution