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amazon.com.au
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kmart.com.au
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bigw.com.au
kmart.com.au
shop at kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.
Global Rank
#1,184
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Bounce Rate
39.75%
Pages per Visit
4.73
Avg Visit Duration
00:03:51
- Company
- Kmart
- Year Founded
- 1969
- Employees
- > 10001
- HQ
- Australia, Tooronga
- Annual Revenue
- > $1B
kmart.com.au Traffic & Engagement Analysis
kmart.com.au's web traffic has decreased by 14.99% compared to last month. See all traffic & engagement stats for kmart.com.au in the past 3 months below
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Last Month Change
14.99%
Bounce Rate
39.75%
Pages per Visit
4.73
Avg Visit Duration
00:03:51
Total Visits Last 3 Months
Compare kmart.com.au to:
35Mkmart.com.au
amazon.com.aukmart.com.au Web Traffic by Country
Which countries sent the most traffic to kmart.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to kmart.com.au - click below to discover all countries
Top Countries
Australia
92.62%16.97%
United States
1.77%8.43%
New Zealand
1.35%4.26%
India
0.28%18.68%
Uzbekistan
0.27%38.55%
Others
3.7%
kmart.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kmart.com.au's audience is 44.32% male and 55.68% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.68%
- Male44.32%
kmart.com.au Competitors & Similar Sites
Reveal kmart.com.au top alternatives and find potential or emerging competitors. bigw.com.au is the website with the highest similarity score to kmart.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
kmart.com.au Top Traffic Sources
The top traffic source to kmart.com.au is Direct traffic, driving 40.72% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.72%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demokmart.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kmart.com.au (Desktop, worldwide)
Organic vs. Paid
Organic95.27%
Paid4.73%
Top Keywords
kmart$0.59kmart australia$0.65kmart.com.au$0.14kmart careers$0.64kmart camera glasses$--48.3K OthersSee more
Total Keywords48.3K
Referral Web Traffic to kmart.com.au
The top referral sites sending desktop traffic to kmart.com.au.
Category Distribution
Coupons and Rebates
38.62%Jobs and Employment
28.49%Marketplace
12.02%Home and Garden - Other
2.52%Ecommerce and Shopping - Other
2.12%Other
16.22%Top Referrals
Links from kmart.com.au to Other Websites by Traffic Share
kmart.com.au is sending desktop traffic to 144 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
21.65%Coupons and Rebates
15.46%Marketplace
13.14%Tickets
9.3%Jobs and Employment
6.71%Other
33.75%
Social Media Traffic to kmart.com.au
kmart.com.au gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
13
Social Network Distribution