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kohls.com Website Analysis for May 2026
enjoy free shipping and easy returns every day at kohl's! find great savings on clothing, shoes, toys, home décor, appliances and electronics for the whole family.
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Global Rank
#5927
Country Rank
#1372
Category Rank
#9
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Total Visits
54M
Bounce Rate
41.9%
Pages per Visit
5.71
Avg Visit Duration
00:04:26
Showing Similarweb estimated data.
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kohls.com Traffic & Engagement Analysis
kohls.com's web traffic has increased by 4.32% compared to last month. See all traffic & engagement stats for kohls.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.32%
Bounce Rate
41.9%
Pages per Visit
5.71
Avg Visit Duration
00:04:26
Total Visits Last 3 Months
Compare kohls.com to:
54Mkohls.com
kohls.com Web Traffic by Country
Which countries sent the most traffic to kohls.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to kohls.com - click below to discover all countries
Top Countries
United States
98.43%2.97%
Canada
0.18%1.81%
India
0.11%2.19%
Germany
0.1%46.32%
Mexico
0.08%4.73%
Others
1.11%
kohls.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kohls.com's audience is 30.72% male and 69.28% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female69.28%
- Male30.72%
kohls.com Competitors & Similar Sites
Reveal kohls.com top alternatives and find potential or emerging competitors. macys.com is the website with the highest similarity score to kohls.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
kohls.com Top Traffic Sources
The top traffic source to kohls.com is Paid Search traffic, driving 29.92% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
29.92%
Paid Search
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to kohls.com
The top referral sites sending desktop traffic to kohls.com.
Category Distribution
Search Engines
22.23%Jobs and Employment
17.04%Marketplace
13.16%Business Services
11.93%News & Media Publishers
8.24%Other
27.39%Top Referrals
Links from kohls.com to Other Websites by Traffic Share
kohls.com is sending desktop traffic to 98 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Business Services
31.24%Banking Credit and Lending
19.92%Fashion and Apparel
15.38%Marketplace
10.59%Search Engines
6.52%Other
16.34%
Social Media Traffic to kohls.com
kohls.com gets most of its social media traffic from Facebook, followed by Pinterest and Youtube (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
11
Social Network Distribution