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lastpass.com
Go beyond saving passwords with the best password manager! Generate strong passwords and store them in a secure vault. Now with single-sign on (SSO) and adaptive MFA solutions that integrate with over 1,200 apps.
Global Rank
#3,309
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Bounce Rate
56.37%
Pages per Visit
2.30
Avg Visit Duration
00:01:44
- Company
- LastPass
- Year Founded
- 2008
- Employees
- 501 - 1000
- HQ
- United States, Massachusetts, Boston
- Annual Revenue
- $200M - $500M
lastpass.com Traffic & Engagement Analysis
lastpass.com's web traffic has decreased by 1.69% compared to last month. See all traffic & engagement stats for lastpass.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
1.69%
Bounce Rate
56.37%
Pages per Visit
2.30
Avg Visit Duration
00:01:44
Total Visits Last 3 Months
Compare lastpass.com to:
20.1Mlastpass.com
lastpass.com Web Traffic by Country
Which countries sent the most traffic to lastpass.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to lastpass.com - click below to discover all countries
Top Countries
United States
61.17%1.4%
United Kingdom
4.58%7.31%
Germany
3.57%1.33%
Australia
3.11%8.6%
Canada
2.87%2%
Others
24.71%
lastpass.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. lastpass.com's audience is 56.81% male and 43.19% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female43.19%
- Male56.81%
lastpass.com Competitors & Similar Sites
Reveal lastpass.com top alternatives and find potential or emerging competitors. 1password.com is the website with the highest similarity score to lastpass.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
lastpass.com Top Traffic Sources
The top traffic source to lastpass.com is Direct traffic, driving 65.04% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
65.04%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demolastpass.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to lastpass.com (Desktop, worldwide)
Organic vs. Paid
Organic86.95%
Paid13.05%
Top Keywords
password generator$0.19lastpass$2.34random password generator$0.18password manager$2.56generate password$0.1716.1K OthersSee more
Total Keywords16.1K
Referral Web Traffic to lastpass.com
The top referral sites sending desktop traffic to lastpass.com.
Category Distribution
Universities and Colleges
28.26%Computers Electronics and Technology - Other
20.7%Pets and Animals
3.67%Digital Marketing
2.21%Sports - Other
1.29%Other
43.88%Top Referrals
Links from lastpass.com to Other Websites by Traffic Share
lastpass.com is sending desktop traffic to 343 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
15.34%Video Games Consoles and Accessories
13.8%Insurance
6.12%Health - Other
6.07%Dentist and Dental Services
5.99%Other
52.68%
Social Media Traffic to lastpass.com
lastpass.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
16
Social Network Distribution