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latam.com Website Analysis for May 2026
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Global Rank
#15,6751,306
Country Rank
#1,80226
Category Rank
#71
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Total Visits
4M
Bounce Rate
50.4%
Pages per Visit
2.67
Avg Visit Duration
00:02:18
Showing Similarweb estimated data.
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latam.com Traffic & Engagement Analysis
latam.com's web traffic has decreased by 3.86% compared to last month. See all traffic & engagement stats for latam.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
3.86%
Bounce Rate
50.4%
Pages per Visit
2.67
Avg Visit Duration
00:02:18
Total Visits Last 3 Months
Compare latam.com to:
4Mlatam.com
latam.com Web Traffic by Country
Which countries sent the most traffic to latam.com lately? Where is their core audience from? Last month Brazil was the top country sending desktop traffic to latam.com - click below to discover all countries
Top Countries
Brazil
68.03%15.23%
Chile
6.84%15.22%
Peru
6.65%4.84%
Colombia
4.53%7.19%
United States
3.64%14.97%
Others
10.3%
latam.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. latam.com's audience is 44.43% male and 55.57% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.57%
- Male44.43%
latam.com Competitors & Similar Sites
Reveal latam.com top alternatives and find potential or emerging competitors. copaair.com is the website with the highest similarity score to latam.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
latam.com Top Traffic Sources
The top traffic source to latam.com is Direct traffic, driving 40.66% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.66%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to latam.com
The top referral sites sending desktop traffic to latam.com.
Category Distribution
Air Travel
92.08%Travel and Tourism - Other
3.92%Financial Planning and Management
2.49%News & Media Publishers
0.54%Marketplace
0.33%Other
0.65%Links from latam.com to Other Websites by Traffic Share
latam.com is sending desktop traffic to 33 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Air Travel
92.64%Programming and Developer Software
2.09%Finance - Other
1.38%Financial Planning and Management
0.79%Banking Credit and Lending
0.69%Other
2.41%
Social Media Traffic to latam.com
latam.com gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and X-twitter (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
3
Social Network Distribution