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libertymutual.com Website Analysis for May 2026
Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.
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Global Rank
#4,482918
Country Rank
#880211
Category Rank
#112
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Total Visits
9.4M
Bounce Rate
42.79%
Pages per Visit
5.85
Avg Visit Duration
00:04:26
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libertymutual.com Traffic & Engagement Analysis
libertymutual.com's web traffic has increased by 19.34% compared to last month. See all traffic & engagement stats for libertymutual.com in the past 3 months below
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Last Month Change
19.34%
Bounce Rate
42.79%
Pages per Visit
5.85
Avg Visit Duration
00:04:26
Total Visits Last 3 Months
Compare libertymutual.com to:
9.4Mlibertymutual.com
libertymutual.com Web Traffic by Country
Which countries sent the most traffic to libertymutual.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to libertymutual.com - click below to discover all countries
Top Countries
United States
98.31%17.64%
Canada
0.14%9.98%
United Kingdom
0.08%10.18%
Mexico
0.08%132.3%
Spain
0.08%23.71%
Others
1.31%
libertymutual.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. libertymutual.com's audience is 40.87% male and 59.13% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female59.13%
- Male40.87%
libertymutual.com Competitors & Similar Sites
Reveal libertymutual.com top alternatives and find potential or emerging competitors. progressive.com is the website with the highest similarity score to libertymutual.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
libertymutual.com Top Traffic Sources
The top traffic source to libertymutual.com is Display traffic, driving 30.68% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
30.68%
Display
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demolibertymutual.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to libertymutual.com (Desktop, worldwide)
Organic vs. Paid
Organic71.69%
Paid28.31%
Top Keywords
liberty mutual$16.83liberty mutual login$1.37safeco login$4.78safeco$4.64liberty mutual insurance$15.9818.8K OthersSee more
Total Keywords18.8K
Referral Web Traffic to libertymutual.com
The top referral sites sending desktop traffic to libertymutual.com.
Category Distribution
Insurance
66.4%Banking Credit and Lending
14.58%Marketplace
2.46%Accounting and Auditing
1.49%Finance - Other
1.28%Other
13.78%Links from libertymutual.com to Other Websites by Traffic Share
libertymutual.com is sending desktop traffic to 30 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
50.54%Finance - Other
32.68%Lottery
2.15%Search Engines
2.12%Banking Credit and Lending
0.35%Other
12.15%
Social Media Traffic to libertymutual.com
libertymutual.com gets most of its social media traffic from Reddit, followed by Facebook and Youtube (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
7
Social Network Distribution