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mamasandpapas.com Website Analysis for May 2026
Mamas & Papas offer industry leading pushchairs, nursery furniture and essential baby products. With over 40 years experience, no one gets parenting better.
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Global Rank
#42,8685,314
Country Rank
#1,560190
Category Rank
#32
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Total Visits
1.2M
Bounce Rate
48.78%
Pages per Visit
3.24
Avg Visit Duration
00:02:23
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mamasandpapas.com Traffic & Engagement Analysis
mamasandpapas.com's web traffic has decreased by 7.77% compared to last month. See all traffic & engagement stats for mamasandpapas.com in the past 3 months below
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Last Month Change
7.77%
Bounce Rate
48.78%
Pages per Visit
3.24
Avg Visit Duration
00:02:23
Total Visits Last 3 Months
Compare mamasandpapas.com to:
1.2Mmamasandpapas.com
mamasandpapas.com Web Traffic by Country
Which countries sent the most traffic to mamasandpapas.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to mamasandpapas.com - click below to discover all countries
Top Countries
United Kingdom
80.41%8.41%
India
2.33%43.97%
United States
2.01%9.61%
Nigeria
0.98%0.76%
Switzerland
0.83%94.4%
Others
13.44%
mamasandpapas.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. mamasandpapas.com's audience is 31.16% male and 68.84% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female68.84%
- Male31.16%
mamasandpapas.com Target Audience
Audience interests reveal key details on the browsing interests of mamasandpapas.com's visitors. mamasandpapas.com's audience is interested in Lifestyle > Fashion and Apparel & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingbabyuk shoppingfurnitureshop
mamasandpapas.com Competitors & Similar Sites
Reveal mamasandpapas.com top alternatives and find potential or emerging competitors. thenurserystore.com is the website with the highest similarity score to mamasandpapas.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
mamasandpapas.com Top Traffic Sources
The top traffic source to mamasandpapas.com is Paid Search traffic, driving 32.96% of desktop visits last month Organic Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
32.96%
Paid Search
1st Place
Organic Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demomamasandpapas.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to mamasandpapas.com (Desktop, worldwide)
Organic vs. Paid
Organic58.19%
Paid41.81%
Top Keywords
mamas and papas$0.66mamas and papas uk$0.79baby carrier$0.88mamas & papas$0.75owlet sock$0.475.5K OthersSee more
Total Keywords5.5K
Referral Web Traffic to mamasandpapas.com
The top referral sites sending desktop traffic to mamasandpapas.com.
Category Distribution
Childcare
64.02%Fashion and Apparel
12.45%Travel and Tourism - Other
10.97%Automotive Industry
8.36%Performing Arts
4.09%Other
0.11%Top Referrals
Start a trial64.02%Start a trial12.45%Start a trial10.97%
thule.com8.36%
awin.com4.09%
hqcoupons.ae0.09%1 Others0.02%See all
Referring Websites7
Links from mamasandpapas.com to Other Websites by Traffic Share
mamasandpapas.com is sending desktop traffic to 7 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Jobs and Employment
53.48%Search Engines
20.26%Childcare
12.88%Banking Credit and Lending
8.53%Fashion and Apparel
3.65%Other
1.21%
Social Media Traffic to mamasandpapas.com
mamasandpapas.com gets most of its social media traffic from Pinterest, followed by Youtube and WhatsApp Webapp (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
3
Social Network Distribution