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manulife.ca Website Analysis for May 2026
Manulife Financial provides insurance and investment solutions for individuals and organizations.
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Total Visits
3.5M
Bounce Rate
23.46%
Pages per Visit
10.17
Avg Visit Duration
00:04:31
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manulife.ca Traffic & Engagement Analysis
manulife.ca's web traffic has decreased by 14.9% compared to last month. See all traffic & engagement stats for manulife.ca in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
14.9%
Bounce Rate
23.46%
Pages per Visit
10.17
Avg Visit Duration
00:04:31
Total Visits Last 3 Months
Compare manulife.ca to:
3.5Mmanulife.ca
manulife.ca Web Traffic by Country
Which countries sent the most traffic to manulife.ca lately? Where is their core audience from? Last month Canada was the top country sending desktop traffic to manulife.ca - click below to discover all countries
Top Countries
Canada
93.5%17.79%
United States
4.67%20.57%
India
0.32%2.76%
United Kingdom
0.1%17.72%
Nigeria
0.1%25.93%
Others
1.3%
manulife.ca Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. manulife.ca's audience is 56.59% male and 43.41% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female43.41%
- Male56.59%
manulife.ca Competitors & Similar Sites
Reveal manulife.ca top alternatives and find potential or emerging competitors. sunlife.ca is the website with the highest similarity score to manulife.ca. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
manulife.ca Top Traffic Sources
The top traffic source to manulife.ca is Direct traffic, driving 51.27% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
51.27%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to manulife.ca (Desktop, worldwide)
Organic vs. Paid
Organic84.28%
Paid15.72%
Top Keywords
manulife$0.69manulife login$0.28manuvie$1.15manulife group benefits$0.48manulife group benefits login$0.847.7K OthersSee more
Total Keywords7.8K
Referral Web Traffic to manulife.ca
The top referral sites sending desktop traffic to manulife.ca.
Category Distribution
Finance - Other
56.59%Banking Credit and Lending
20.23%Financial Planning and Management
17.2%Insurance
2%News & Media Publishers
0.71%Other
3.28%Links from manulife.ca to Other Websites by Traffic Share
manulife.ca is sending desktop traffic to 23 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
46.76%Finance - Other
17.92%Investing
10.76%Insurance
7.14%Financial Planning and Management
6.6%Other
10.82%
Social Media Traffic to manulife.ca
manulife.ca gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
10
Social Network Distribution