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medicare.gov Website Analysis for May 2026
The official U.S. government website for Medicare, a health insurance program for people age 65 or older and younger people with disabilities.
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#4,405189
Country Rank
#87837
Category Rank
#12
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Total Visits
8.7M
Bounce Rate
33.73%
Pages per Visit
6.85
Avg Visit Duration
00:05:59
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medicare.gov Traffic & Engagement Analysis
medicare.gov's web traffic has increased by 9.56% compared to last month. See all traffic & engagement stats for medicare.gov in the past 3 months below
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Last Month Change
9.56%
Bounce Rate
33.73%
Pages per Visit
6.85
Avg Visit Duration
00:05:59
Total Visits Last 3 Months
Compare medicare.gov to:
8.7Mmedicare.gov
medicare.gov Web Traffic by Country
Which countries sent the most traffic to medicare.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to medicare.gov - click below to discover all countries
Top Countries
United States
97.96%1.78%
Philippines
0.18%15.17%
Puerto Rico
0.15%212.3%
Canada
0.11%40.49%
India
0.08%33.36%
Others
1.52%
medicare.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. medicare.gov's audience is 33.87% male and 66.13% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female66.13%
- Male33.87%
medicare.gov Competitors & Similar Sites
Reveal medicare.gov top alternatives and find potential or emerging competitors. cms.gov is the website with the highest similarity score to medicare.gov. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
medicare.gov Top Traffic Sources
The top traffic source to medicare.gov is Direct traffic, driving 43.72% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
43.72%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demomedicare.gov Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to medicare.gov (Desktop, worldwide)
Organic vs. Paid
Organic92.53%
Paid7.47%
Top Keywords
medicare login$1.50medicare$2.37medicare.gov$2.57medicare.gov login$2.01www.medicare.gov login$2.3670.4K OthersSee more
Total Keywords70.4K
Referral Web Traffic to medicare.gov
The top referral sites sending desktop traffic to medicare.gov.
Category Distribution
Government
44.42%National Security
17.31%Health - Other
13.78%Insurance
7.06%Banking Credit and Lending
5.46%Other
11.97%Top Referrals
Links from medicare.gov to Other Websites by Traffic Share
medicare.gov is sending desktop traffic to 46 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
78.77%Government
9.25%Health - Other
6.77%Insurance
1.33%Investing
1.25%Other
2.63%
Social Media Traffic to medicare.gov
medicare.gov gets most of its social media traffic from Facebook, followed by Youtube and Nextdoor (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
7
Social Network Distribution