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msd.govt.nz Website Analysis for May 2026
the ministry of social development helps people to be successful in their lives. every day our people invest energy and passion into making a difference in the lives of young adults, families, individuals and communities. in helping new zealanders gain a job, an education, a responsibility or an opportunity, we build their security and welfare. we support people to form strong families, build vibrant communities and a dynamic nation.
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Global Rank
#12,7291,104
Country Rank
#464
Category Rank
#2
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Total Visits
3.1M
Bounce Rate
30.99%
Pages per Visit
8.10
Avg Visit Duration
00:04:02
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msd.govt.nz Traffic & Engagement Analysis
msd.govt.nz's web traffic has decreased by 0.66% compared to last month. See all traffic & engagement stats for msd.govt.nz in the past 3 months below
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Last Month Change
0.66%
Bounce Rate
30.99%
Pages per Visit
8.10
Avg Visit Duration
00:04:02
Total Visits Last 3 Months
Compare msd.govt.nz to:
3.1Mmsd.govt.nz
msd.govt.nz Web Traffic by Country
Which countries sent the most traffic to msd.govt.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to msd.govt.nz - click below to discover all countries
Top Countries
New Zealand
93.7%0.73%
United States
1.11%25.46%
Australia
0.71%59.37%
Thailand
0.56%43.25%
India
0.26%103.5%
Others
3.66%
msd.govt.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. msd.govt.nz's audience is 45.36% male and 54.64% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.64%
- Male45.36%
msd.govt.nz Target Audience
Audience interests reveal key details on the browsing interests of msd.govt.nz's visitors. msd.govt.nz's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & nz.
Top Categories
Other Visited Websites
Top Topics
nzshoppingnewsnewzealandonline
msd.govt.nz Competitors & Similar Sites
Reveal msd.govt.nz top alternatives and find potential or emerging competitors. workandincome.govt.nz is the website with the highest similarity score to msd.govt.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
msd.govt.nz Top Traffic Sources
The top traffic source to msd.govt.nz is Direct traffic, driving 59.11% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
59.11%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to msd.govt.nz.
Category Distribution
Human Resources
27.84%Legal
24.02%Search Engines
7.24%Jobs and Employment
3.75%Finance - Other
3.02%Other
34.14%Links from msd.govt.nz to Other Websites by Traffic Share
msd.govt.nz is sending desktop traffic to 19 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Legal
18.61%Poker
6.11%Jobs and Employment
3.98%Telecommunications
2.14%Shipping and Logistics
1.96%Other
67.2%
Social Media Traffic to msd.govt.nz
msd.govt.nz gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
4
Social Network Distribution