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music.163.com Website Analysis for April 2026
网易云音乐是一款专注于发现与分享的音乐产品，依托专业音乐人、dj、好友推荐及社交功能，为用户打造全新的音乐生活。
Industry: N/A
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Year Founded--
Employees--
Annual Revenue--
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Total Visits
12.3M
Bounce Rate
35.42%
Pages per Visit
3.24
Avg Visit Duration
00:02:35
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music.163.com Traffic & Engagement Analysis
music.163.com's web traffic has increased by 0.33% compared to last month. See all traffic & engagement stats for music.163.com in the past 3 months below
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Last Month Change
0.33%
Bounce Rate
35.42%
Pages per Visit
3.24
Avg Visit Duration
00:02:35
Total Visits Last 3 Months
Compare music.163.com to:
12.3Mmusic.163.com
music.163.com Web Traffic by Country
Which countries sent the most traffic to music.163.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to music.163.com - click below to discover all countries
Top Countries
China
88.86%2.25%
United States
3.46%12.72%
Hong Kong
2.79%19.03%
Taiwan
1.49%6.39%
Singapore
0.66%5.87%
Others
2.74%
music.163.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. music.163.com's audience is 65.03% male and 34.97% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female34.97%
- Male65.03%
music.163.com Target Audience
Audience interests reveal key details on the browsing interests of music.163.com's visitors. music.163.com's audience is interested in Computers Electronics and Technology > Programming and Developer Software & china.
Top Categories
Other Visited Websites
Top Topics
chinaenglishnewsmusicsearch
music.163.com Competitors & Similar Sites
Reveal music.163.com top alternatives and find potential or emerging competitors. y.qq.com is the website with the highest similarity score to music.163.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
music.163.com Top Traffic Sources
The top traffic source to music.163.com is Direct traffic, driving 59.13% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
59.13%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to music.163.com.
Category Distribution
News & Media Publishers
25.6%Search Engines
23.55%Social Media Networks
15.2%Programming and Developer Software
5.68%Games - Other
3.55%Other
26.43%Top Referrals
Links from music.163.com to Other Websites by Traffic Share
music.163.com is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Video Games Consoles and Accessories
9.08%Search Engines
8.64%Photography
4.39%Computers Electronics and Technology - Other
2.31%News & Media Publishers
1.15%Other
74.43%
Social Media Traffic to music.163.com
music.163.com gets most of its social media traffic from Weibo.com, followed by Douban and Youtube (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
12
Social Network Distribution