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mylotto.co.nz Website Analysis for May 2026
the official lotto nz site. buy lotto, powerball, keno, bullseye tickets and play instant kiwi games online. plus, check the latest lotto results.
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Global Rank
#13,5213,029
Country Rank
#4717
Category Rank
#1
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Total Visits
4.2M
Bounce Rate
39.84%
Pages per Visit
3.80
Avg Visit Duration
00:02:38
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mylotto.co.nz Traffic & Engagement Analysis
mylotto.co.nz's web traffic has increased by 29.9% compared to last month. See all traffic & engagement stats for mylotto.co.nz in the past 3 months below
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Last Month Change
29.9%
Bounce Rate
39.84%
Pages per Visit
3.80
Avg Visit Duration
00:02:38
Total Visits Last 3 Months
Compare mylotto.co.nz to:
4.2Mmylotto.co.nz
mylotto.co.nz Web Traffic by Country
Which countries sent the most traffic to mylotto.co.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to mylotto.co.nz - click below to discover all countries
Top Countries
New Zealand
97.35%30.45%
United States
0.52%27.09%
Australia
0.51%181.3%
United Kingdom
0.15%12.97%
Brazil
0.11%68.42%
Others
1.37%
mylotto.co.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. mylotto.co.nz's audience is 54.06% male and 45.94% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female45.94%
- Male54.06%
mylotto.co.nz Competitors & Similar Sites
Reveal mylotto.co.nz top alternatives and find potential or emerging competitors. lottoresults.co.nz is the website with the highest similarity score to mylotto.co.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
mylotto.co.nz Top Traffic Sources
The top traffic source to mylotto.co.nz is Direct traffic, driving 57.07% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.07%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to mylotto.co.nz.
Category Distribution
News & Media Publishers
30.43%Dictionaries and Encyclopedias
6.41%Search Engines
1.6%Weather
1.6%Banking Credit and Lending
0.8%Other
59.16%Top Referrals
Links from mylotto.co.nz to Other Websites by Traffic Share
mylotto.co.nz is sending desktop traffic to 16 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Travel and Tourism - Other
33.08%News & Media Publishers
17.89%Auctions
16.42%Social Media Networks
12.16%Search Engines
5.79%Other
14.65%
Social Media Traffic to mylotto.co.nz
mylotto.co.nz gets most of its social media traffic from Facebook, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution