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newsobserver.com
Read today's latest news from Raleigh, Durham and surrounding areas in North Carolina. Follow crime, weather, state politics, sports and community.
Global Rank
#28,325
1,267Showing Similarweb estimated data.
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Bounce Rate
59.02%
Pages per Visit
2.81
Avg Visit Duration
00:01:54
- Company
- The News & Observer
- Year Founded
- 1880
- Employees
- 201 - 500
- HQ
- United States, North Carolina, Raleigh
- Annual Revenue
- $25M - $50M
- Industry
- News & Media Publishers
newsobserver.com Traffic & Engagement Analysis
newsobserver.com's web traffic has decreased by 1.87% compared to last month. See all traffic & engagement stats for newsobserver.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
1.87%
Bounce Rate
59.02%
Pages per Visit
2.81
Avg Visit Duration
00:01:54
Total Visits Last 3 Months
Compare newsobserver.com to:
1.9Mnewsobserver.com
newsobserver.com Web Traffic by Country
Which countries sent the most traffic to newsobserver.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to newsobserver.com - click below to discover all countries
Top Countries
United States
95.42%1.1%
Canada
0.81%7.81%
Nigeria
0.35%25.77%
United Kingdom
0.29%21.1%
Vietnam
0.15%37.36%
Others
2.97%
newsobserver.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. newsobserver.com's audience is 51.01% male and 48.99% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female48.99%
- Male51.01%
newsobserver.com Competitors & Similar Sites
Reveal newsobserver.com top alternatives and find potential or emerging competitors. wral.com is the website with the highest similarity score to newsobserver.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
newsobserver.com Top Traffic Sources
The top traffic source to newsobserver.com is Direct traffic, driving 41.42% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.42%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demonewsobserver.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to newsobserver.com (Desktop, worldwide)
Organic vs. Paid
Organic97.07%
Paid2.93%
Top Keywords
carolina hurricanes$0.99the news & observer$2.65rod brind'amour$--copperhead snake$0.40news and observer$3.3017.4K OthersSee more
Total Keywords17.4K
Referral Web Traffic to newsobserver.com
The top referral sites sending desktop traffic to newsobserver.com.
Category Distribution
News & Media Publishers
79.98%Computers Electronics and Technology - Other
3.7%Dictionaries and Encyclopedias
3.39%Investing
0.79%Law and Government
0.76%Other
11.39%Top Referrals
Links from newsobserver.com to Other Websites by Traffic Share
newsobserver.com is sending desktop traffic to 26 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Decease
39.12%News & Media Publishers
23.23%Law and Government - Other
16.93%Marketplace
4.26%Investing
3.64%Other
12.81%
Social Media Traffic to newsobserver.com
newsobserver.com gets most of its social media traffic from Facebook, followed by Nextdoor and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
8
Social Network Distribution