Similarly ranked sites
31
nationwide.com
32
deltadental.com
33
newyorklife.com
34
aflac.com
35
employeenavigator.com
newyorklife.com Website Analysis for May 2026
Use this agent locator to find a dedicated New York Life financial professional near you
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#16,376648
Country Rank
#3,234148
Category Rank
#333
Keep track of your competitors
See their traffic and performance metrics
Total Visits
2.5M
Bounce Rate
24.44%
Pages per Visit
8.30
Avg Visit Duration
00:07:04
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
newyorklife.com Traffic & Engagement Analysis
newyorklife.com's web traffic has increased by 0.94% compared to last month. See all traffic & engagement stats for newyorklife.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.94%
Bounce Rate
24.44%
Pages per Visit
8.30
Avg Visit Duration
00:07:04
Total Visits Last 3 Months
Compare newyorklife.com to:
2.5Mnewyorklife.com
newyorklife.com Web Traffic by Country
Which countries sent the most traffic to newyorklife.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to newyorklife.com - click below to discover all countries
Top Countries
United States
97.27%2.33%
Costa Rica
0.46%
Puerto Rico
0.21%304.9%
India
0.2%109.6%
Nigeria
0.11%17.17%
Others
1.74%
newyorklife.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. newyorklife.com's audience is 38.23% male and 61.77% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female61.77%
- Male38.23%
newyorklife.com Competitors & Similar Sites
Reveal newyorklife.com top alternatives and find potential or emerging competitors. northwesternmutual.com is the website with the highest similarity score to newyorklife.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
newyorklife.com Top Traffic Sources
The top traffic source to newyorklife.com is Direct traffic, driving 39.62% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.62%
Direct
1st Place
Referrals
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demonewyorklife.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to newyorklife.com (Desktop, worldwide)
Organic vs. Paid
Organic79.55%
Paid20.45%
Top Keywords
new york life$6.41new york life login$5.15nylife$3.31newyorklife$6.41new york life insurance$10.6115.4K OthersSee more
Total Keywords15.4K
Referral Web Traffic to newyorklife.com
The top referral sites sending desktop traffic to newyorklife.com.
Category Distribution
Insurance
74.83%Jobs and Career - Other
2.19%Human Resources
1.05%Universities and Colleges
0.65%Grants Scholarships and Financial Aid
0.64%Other
20.64%Links from newyorklife.com to Other Websites by Traffic Share
newyorklife.com is sending desktop traffic to 35 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
35.18%Health - Other
15.17%AI Chatbots and Tools
9.86%Programming and Developer Software
7.84%Investing
3.82%Other
28.14%
Social Media Traffic to newyorklife.com
newyorklife.com gets most of its social media traffic from Linkedin, followed by Youtube and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
4
Social Network Distribution