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nextdirect.com Website Analysis for April 2026
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Global Rank
#4,063198
Country Rank
#3846
Category Rank
#161
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Total Visits
5.8M
Bounce Rate
37.09%
Pages per Visit
17.05
Avg Visit Duration
00:03:29
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nextdirect.com Traffic & Engagement Analysis
nextdirect.com's web traffic has decreased by 7.1% compared to last month. See all traffic & engagement stats for nextdirect.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
7.1%
Bounce Rate
37.09%
Pages per Visit
17.05
Avg Visit Duration
00:03:29
Total Visits Last 3 Months
Compare nextdirect.com to:
5.8Mnextdirect.com
nextdirect.com Web Traffic by Country
Which countries sent the most traffic to nextdirect.com lately? Where is their core audience from? Last month Netherlands was the top country sending desktop traffic to nextdirect.com - click below to discover all countries
Top Countries
Netherlands
8.61%16.88%
France
6.7%6.55%
Belgium
5.51%0.78%
Denmark
4.4%14.56%
Canada
4.23%9.89%
Others
70.54%
nextdirect.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nextdirect.com's audience is 29.27% male and 70.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female70.73%
- Male29.27%
nextdirect.com Competitors & Similar Sites
Reveal nextdirect.com top alternatives and find potential or emerging competitors. reiss.com is the website with the highest similarity score to nextdirect.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nextdirect.com Top Traffic Sources
The top traffic source to nextdirect.com is Organic Search traffic, driving 36.16% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.16%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to nextdirect.com
The top referral sites sending desktop traffic to nextdirect.com.
Category Distribution
Fashion and Apparel
73.76%Search Engines
6.77%Social Media Networks
6.25%Finance - Other
3.26%Ecommerce and Shopping - Other
0.4%Other
9.58%Top Referrals
Links from nextdirect.com to Other Websites by Traffic Share
nextdirect.com is sending desktop traffic to 24 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
95.75%Childcare
2.97%Banking Credit and Lending
0.58%Finance - Other
0.53%Social Media Networks
0.17%
Social Media Traffic to nextdirect.com
nextdirect.com gets most of its social media traffic from Facebook, followed by Youtube and Pinterest (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
10
Social Network Distribution