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nhm.ac.uk Website Analysis for May 2026
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
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Global Rank
#29,665458
Country Rank
#2,887123
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Total Visits
1.8M
Bounce Rate
57.63%
Pages per Visit
3.07
Avg Visit Duration
00:01:25
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nhm.ac.uk Traffic & Engagement Analysis
nhm.ac.uk's web traffic has decreased by 5.05% compared to last month. See all traffic & engagement stats for nhm.ac.uk in the past 3 months below
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Last Month Change
5.05%
Bounce Rate
57.63%
Pages per Visit
3.07
Avg Visit Duration
00:01:25
Total Visits Last 3 Months
Compare nhm.ac.uk to:
1.8Mnhm.ac.uk
nhm.ac.uk Web Traffic by Country
Which countries sent the most traffic to nhm.ac.uk lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nhm.ac.uk - click below to discover all countries
Top Countries
United States
31.54%2.38%
United Kingdom
24.07%3.28%
Canada
3.11%7.64%
Germany
2.45%2.28%
Australia
1.97%16.07%
Others
36.85%
nhm.ac.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nhm.ac.uk's audience is 42.89% male and 57.11% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.11%
- Male42.89%
nhm.ac.uk Competitors & Similar Sites
Reveal nhm.ac.uk top alternatives and find potential or emerging competitors. amnh.org is the website with the highest similarity score to nhm.ac.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nhm.ac.uk Top Traffic Sources
The top traffic source to nhm.ac.uk is Organic Search traffic, driving 65.07% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
65.07%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demonhm.ac.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nhm.ac.uk (Desktop, worldwide)
Organic vs. Paid
Organic96.19%
Paid3.81%
Top Keywords
david attenborough$1.08natural history museum$1.17natural history museum london$1.24axolotl$1.16national history museum$1.1477K OthersSee more
Total Keywords77K
Referral Web Traffic to nhm.ac.uk
The top referral sites sending desktop traffic to nhm.ac.uk.
Category Distribution
Search Engines
36.99%News & Media Publishers
21.99%Jobs and Employment
12.33%File Sharing and Hosting
4.91%Dictionaries and Encyclopedias
4.44%Other
19.32%Links from nhm.ac.uk to Other Websites by Traffic Share
nhm.ac.uk is sending desktop traffic to 24 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Ecommerce and Shopping - Other
68.88%Streaming & Online TV
5.92%Science and Education - Other
4.1%Search Engines
2.97%Video Games Consoles and Accessories
2.59%Other
15.54%
Social Media Traffic to nhm.ac.uk
nhm.ac.uk gets most of its social media traffic from Linkedin, followed by Reddit and Instagram (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
8
Social Network Distribution