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nordstrom.com Website Analysis for May 2026
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Global Rank
#62354
Country Rank
#15110
Category Rank
#5
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Total Visits
49.9M
Bounce Rate
40.98%
Pages per Visit
6.42
Avg Visit Duration
00:04:02
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nordstrom.com Traffic & Engagement Analysis
nordstrom.com's web traffic has increased by 9.77% compared to last month. See all traffic & engagement stats for nordstrom.com in the past 3 months below
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Last Month Change
9.77%
Bounce Rate
40.98%
Pages per Visit
6.42
Avg Visit Duration
00:04:02
Total Visits Last 3 Months
Compare nordstrom.com to:
49.9Mnordstrom.com
nordstrom.com Web Traffic by Country
Which countries sent the most traffic to nordstrom.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nordstrom.com - click below to discover all countries
Top Countries
United States
94.6%10.98%
Canada
1.17%5.18%
United Kingdom
0.44%35.51%
Australia
0.28%4.9%
Korea, Republic of
0.24%47.32%
Others
3.27%
nordstrom.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nordstrom.com's audience is 25.72% male and 74.28% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female74.28%
- Male25.72%
nordstrom.com Competitors & Similar Sites
Reveal nordstrom.com top alternatives and find potential or emerging competitors. nordstromrack.com is the website with the highest similarity score to nordstrom.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nordstrom.com Top Traffic Sources
The top traffic source to nordstrom.com is Organic Search traffic, driving 28.45% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
28.45%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demonordstrom.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nordstrom.com (Desktop, worldwide)
Organic vs. Paid
Organic90.08%
Paid9.92%
Top Keywords
nordstrom$0.68nordstrom rack$1.21nordstorm$0.67nordstroms$0.67nordstrom credit card$5.01375.7K OthersSee more
Total Keywords375.7K
Referral Web Traffic to nordstrom.com
The top referral sites sending desktop traffic to nordstrom.com.
Category Distribution
Fashion and Apparel
38.38%News & Media Publishers
15.94%Search Engines
10.6%Jobs and Employment
9.42%Coupons and Rebates
4.69%Other
20.98%Top Referrals
Links from nordstrom.com to Other Websites by Traffic Share
nordstrom.com is sending desktop traffic to 135 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
86.29%Shipping and Logistics
5.74%Business Services
1.62%Marketplace
1.21%Beauty and Cosmetics
1.2%Other
3.94%
Social Media Traffic to nordstrom.com
nordstrom.com gets most of its social media traffic from Pinterest, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
12
Social Network Distribution