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npci.org.in Website Analysis for May 2026
National Payments Corporation of India is an Umbrella Organisation that facilitates services like UPI Payment, Bharat Bill Pay, RuPay Card, FASTag, NACH, UPI & Adhaar Based Digital Payments in India. Know More.
Year Founded2008
Employees1001 - 5000
Annual Revenue$200M - $500M
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Global Rank
#8972,550
Country Rank
#89219
Category Rank
#13
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Total Visits
32.2M
Bounce Rate
38.44%
Pages per Visit
9.61
Avg Visit Duration
00:06:08
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npci.org.in Traffic & Engagement Analysis
npci.org.in's web traffic has increased by 164.8% compared to last month. See all traffic & engagement stats for npci.org.in in the past 3 months below
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Last Month Change
164.8%
Bounce Rate
38.44%
Pages per Visit
9.61
Avg Visit Duration
00:06:08
Total Visits Last 3 Months
Compare npci.org.in to:
32.2Mnpci.org.in
npci.org.in Web Traffic by Country
Which countries sent the most traffic to npci.org.in lately? Where is their core audience from? Last month India was the top country sending desktop traffic to npci.org.in - click below to discover all countries
Top Countries
India
99.38%270.1%
Indonesia
0.08%1124%
United Kingdom
0.06%166.6%
United States
0.06%71.17%
United Arab Emirates
0.05%23.7%
Others
0.38%
npci.org.in Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. npci.org.in's audience is 77.1% male and 22.9% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female22.9%
- Male77.1%
npci.org.in Competitors & Similar Sites
Reveal npci.org.in top alternatives and find potential or emerging competitors. razorpay.com is the website with the highest similarity score to npci.org.in. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
npci.org.in Top Traffic Sources
The top traffic source to npci.org.in is Organic Search traffic, driving 48.79% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
48.79%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to npci.org.in
The top referral sites sending desktop traffic to npci.org.in.
Category Distribution
Government
36.49%Banking Credit and Lending
20.74%Investing
17.96%Travel and Tourism - Other
8.03%Finance - Other
4.11%Other
12.66%Top Referrals
Links from npci.org.in to Other Websites by Traffic Share
npci.org.in is sending desktop traffic to 64 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Investing
38.73%Finance - Other
32.41%Banking Credit and Lending
10.37%Government
8.56%Insurance
3.41%Other
6.53%
Social Media Traffic to npci.org.in
npci.org.in gets most of its social media traffic from Youtube, followed by X-twitter and WhatsApp Webapp (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
6
Social Network Distribution