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nyc.gov Website Analysis for May 2026
The official website of the City of New York. Find information about important alerts, 311 services, news, programs, events, government employment, the office of the Mayor and elected officials.
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Global Rank
#1,7101
Country Rank
#3601
Category Rank
#71
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Total Visits
24M
Bounce Rate
39.47%
Pages per Visit
5.64
Avg Visit Duration
00:05:06
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nyc.gov Traffic & Engagement Analysis
nyc.gov's web traffic has increased by 5.12% compared to last month. See all traffic & engagement stats for nyc.gov in the past 3 months below
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Last Month Change
5.12%
Bounce Rate
39.47%
Pages per Visit
5.64
Avg Visit Duration
00:05:06
Total Visits Last 3 Months
Compare nyc.gov to:
24Mnyc.gov
nyc.gov Web Traffic by Country
Which countries sent the most traffic to nyc.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nyc.gov - click below to discover all countries
Top Countries
United States
96.9%5.42%
Canada
0.22%2.99%
India
0.2%5.79%
Australia
0.14%228.9%
United Kingdom
0.14%16.07%
Others
2.4%
nyc.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nyc.gov's audience is 43.49% male and 56.51% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female56.51%
- Male43.49%
nyc.gov Competitors & Similar Sites
Reveal nyc.gov top alternatives and find potential or emerging competitors. ny.gov is the website with the highest similarity score to nyc.gov. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nyc.gov Top Traffic Sources
The top traffic source to nyc.gov is Organic Search traffic, driving 42.42% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.42%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demonyc.gov Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nyc.gov (Desktop, worldwide)
Organic vs. Paid
Organic99.6%
Paid0.4%
Top Keywords
housing connect$2.67teachhub$2.18access hra$2.69dob now$2.90nyc housing connect$2.40226.7K OthersSee more
Total Keywords226.7K
Referral Web Traffic to nyc.gov
The top referral sites sending desktop traffic to nyc.gov.
Category Distribution
Education
28.76%Fashion and Apparel
13.44%Government
8.26%Search Engines
7.52%Jobs and Employment
6%Other
36.02%Top Referrals
Links from nyc.gov to Other Websites by Traffic Share
nyc.gov is sending desktop traffic to 236 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Government
16.48%Real Estate
13.61%Transportation and Excursions
7.98%Education
5.53%Programming and Developer Software
5.45%Other
50.95%
Social Media Traffic to nyc.gov
nyc.gov gets most of its social media traffic from Youtube, followed by Linkedin and X-twitter (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
19
Social Network Distribution