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nykaafashion.com Website Analysis for May 2026
Nykaa Fashion – Online Shopping Site for Designer Clothes, Accessories & Lifestyle Products in India. Shop at Best Prices & Attractive Offers from India’s best Fashion Website.
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Global Rank
#2,005591
Country Rank
#19643
Category Rank
#3
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Total Visits
19M
Bounce Rate
50.67%
Pages per Visit
5.63
Avg Visit Duration
00:02:50
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nykaafashion.com Traffic & Engagement Analysis
nykaafashion.com's web traffic has increased by 26.32% compared to last month. See all traffic & engagement stats for nykaafashion.com in the past 3 months below
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Last Month Change
26.32%
Bounce Rate
50.67%
Pages per Visit
5.63
Avg Visit Duration
00:02:50
Total Visits Last 3 Months
Compare nykaafashion.com to:
19Mnykaafashion.com
nykaafashion.com Web Traffic by Country
Which countries sent the most traffic to nykaafashion.com lately? Where is their core audience from? Last month India was the top country sending desktop traffic to nykaafashion.com - click below to discover all countries
Top Countries
India
89.73%14.24%
United States
5.34%44.7%
United Arab Emirates
0.3%57.77%
Canada
0.25%52.41%
United Kingdom
0.24%22.74%
Others
4.14%
nykaafashion.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nykaafashion.com's audience is 49.76% male and 50.24% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.24%
- Male49.76%
nykaafashion.com Competitors & Similar Sites
Reveal nykaafashion.com top alternatives and find potential or emerging competitors. myntra.com is the website with the highest similarity score to nykaafashion.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nykaafashion.com Top Traffic Sources
The top traffic source to nykaafashion.com is Paid Search traffic, driving 41.09% of desktop visits last month Direct is the 2nd and Display is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.09%
Paid Search
1st Place
Direct
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to nykaafashion.com
The top referral sites sending desktop traffic to nykaafashion.com.
Category Distribution
Fashion and Apparel
49.79%Marketplace
24.12%Beauty and Cosmetics
20.95%Restaurants and Delivery
2.27%Ecommerce and Shopping - Other
1.6%Other
1.28%Top Referrals
Links from nykaafashion.com to Other Websites by Traffic Share
nykaafashion.com is sending desktop traffic to 21 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
31.61%Fashion and Apparel
27.72%Beauty and Cosmetics
7.52%Ecommerce and Shopping - Other
6.07%Search Engines
2.48%Other
24.6%
Social Media Traffic to nykaafashion.com
nykaafashion.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Telegram Webapp may reveal new opportunities
Social Networks
7
Social Network Distribution